The Innovation Center and Atrium @ Rich’s at World Headquarters in Buffalo supports Rich’s position as one global company, and it is where associates think globally and act locally in working with our customers.
We want to be the Trusted First Choice for customers, and the Innovation Center serves as our global home for faster product development and a catalyst of our customers’ success. This is where we share insights, jointly work on product opportunities and showcase products with our customers as well as support our 38 global plants.
The Innovation Center provides improved speed and flexibility for sales, marketing, research and development, and culinarian teams to drive innovation and solution solving together with our customers. New products come to life with flexible meeting amenities and the videoconferencing, recording and editing technology. Associates and customers collaborate and brainstorm to create new menu ideas, product offerings and unique presentations that will help our customers’ businesses grow.
Spanning 84,000-square feet, the Innovation Center provides an enhanced environment for customer meeting functionality, complete with a broadcast-enabled Customer Solution Studio, Learning Lab and an Innovation Kitchen with six different stations, all of which are equipped with communication and video technologies to link associates and customers around the world.The open format features flexible meeting space that contributes to a faster end-to-end product development journey for customers in a concierge-inspired, marketing-focused environment with a broadcast-enabled presentation studio and kitchen.
Adjacent to the Innovation Center is the Atrium @ Rich’s, a large “family room” that can host up to 850 people for a variety of meetings and events for community organizations and the public.
The Atrium features a three-story fireplace, built with 20,000 reclaimed bricks from a 19th century Chicago warehouse, as a focal point for intimate events and large formal affairs that create lasting memories for the community.