News Articles

Rich Products donated $30,000 to Canisius College SIFE to launch a small business initiative.

"Over 65 years ago, Rich’s began as a small business on the West Side,” said Howard Rich, vice president of community relations. “We are thrilled for the opportunity to give back to the community that supported us.”

Rich’s donation has helped a Nepal refugee open up a store in the city of Buffalo.

Read more of the story in The Buffalo News

The Right Thing

Bob Rich, Jr. discusses his family business, his outside endeavors and his next big focus in campden FB.

More of the Story in campden FB

SeaPak Salmon Burgers Make Waves on the Dr. OZ Show

Widely regarded as “America’s Doctor,” Dr. Mehmet Oz recognized SeaPak Shrimp & Seafood Company Salmon Burgers as one of “The 99 Diet Foods Dr. Oz Wants in Your Shopping Cart.” Dr. Oz recommends enjoying the Salmon Burgers as a delicious weeknight meal.

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Gisel thinks locally as Rich's acts globally

William G. Gisel Jr. joined Rich Products Corp. 30 years ago. He has ascended the leadership ranks as the Buffalo-based family-owned business has blossomed into a $2.9 billion food products company.

More of the Story in The Buffalo News

SeaPak Coconut Shrimp in Woman's Day Magazine

SeaPak was featured in Woman’s Day Magazine’s January edition in an article titled, “9 No-Fuss Party Appetizers.” The SeaPak Coconut Shrimp was praised for its crisp coconut coating dubbed lighter than traditional breading, and for being jumbo, plump and juicy! Check out the article to read about this and other “no-fuss” appetizers.

More of the story in Women's Day Magazine

Bob Rich, Jr. Interview: Commodity Prices

Watch Chairman Bob Rich, Jr. discuss the commodity prices and their affect on global business on Fox Business.

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Rich's Participates in Food2Families Food Drive

Watch as MaryAlice Demler, reporter with Buffalo’s Channel 2 News (WGRZ), interviews Rich’s associates on our company’s participation in the Food2Families fundraising campaign, which benefits the Foodbank of WNY.

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For Rich Products, New Global Structure

Rich Products Corp. has grown into a global business, and it is changing its structure accordingly.Buffalo-based Rich will switch from its current dual business group structure — North American and international — to a single organization with five regional business units. The change takes effect Jan. 1.

More of the Story in The Buffalo News

Bob Rich, Jr. Interview: American Food Tycoon, Australian Marlin Fisherman Keeps ‘The Right Angle’

As chairman of Rich Products Corporation, Robert (Bob) E. Rich, Jr. has led the largest family-owned frozen foods manufacturer in the United States to more than $2.4 billion in worldwide sales revenue. His father, Robert E. Rich, Sr. founded Rich Products after World War II with the invention of the first non-dairy (soy) whipped topping.

More of the Story in Smashing Interviews Magazine

Bob Rich Jr. Saves British Club Football Team

See how Chairman Bob Rich was able to breathe a breath of fresh air into Bedlington Terriers, a soccer team based in Bedlington, England, after tracing his family roots to the Bedlington area.

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Fox Interview with Chairman Bob Rich, Jr.

Watch Chairman Bob Rich, Jr. explain the history of Rich Products and the commitment it has to its customers, associates and line of diverse on-trend, quality products. Mr. Rich delves into the idea behind The Rich Promise and how his family owned company has established a global footprint.

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Gisel Joins Key Corps Board

November 17, 2011 - KeyCorp said Thursday that Rich Products president and CEO William G. Gisel Jr. has been elected to the board of directors of the Cleveland-based super-regional bank. The election of Gisel and another new director increases the size of the board to 14, and brings a Buffalo voice to the top level of a bank that spans the northern part of the country from Maine to Alaska.

More of the Story in The Buffalo News

Forum Helps Women Climb Foodservice Chain

October 11, 2011 - When members of the Women's Foodservice Forum gathered at Rich Products headquarters, they were greeted a special guest. Fritzi Woods, Women's Foodservice Forum chief executive officer, came to Buffalo to take part Wednesday in the organization's "Regional Connect."

More of the Story in Business First

Rich's Sells Oasis Factory

June 2, 2011 - A few months after leasing a former manufacturing facility on Niagara Street to Island Oasis, Rich Products Corp. has sold the West Side property and three parking lots to a national finance company that will become the new landlord for Island Oasis.

More of the Story in The Buffalo News

Rich's Invests $13M in Fort Erie Plant

April 7, 2011 - Rich Products Corp. is investing $13 million in a manufacturing plant in Fort Erie, Ont.

More of the Story in The Buffalo News

India Offers Rich Opportunities

April 7, 2011 - As the world's second-most-populous nation, India is an attractive market for U. S. companies. Rich Products Corp. first explored the idea of exporting there in the early 1990s but was hampered by import restrictions in place at the time. In an example of how business deals sometimes have a personal touch, the company's founder, Robert E. Rich Sr., got directly involved.

More of the Story in The Buffalo News

Rich's Acquires Celebration Foods

January 25, 2011 - Rich Products Corporation has acquired Celebration Foods, a leading manufacturer and distributor of frozen desserts and ice cream cakes.

More of the Story in Banking Management

Media Inquiries

Please direct all media inquiries to mediainquiry@rich.com.

Jessica Manocchio
Communications Specialist
Rich Products Corporation
(716) 878-8886

Alexa Scott
Account Executive
The Butin Group
(912) 638-9892

Values in Action

Read how Rich’s family values are brought to life through all aspects of the company

Cherish Our Culture

Work, learn and celebrate together

Innovate

Imagine what’s possible and create what’s valued

Be the Trusted First Choice

Listen, understand and deliver for customers like no other company

Better Our Communities

Devote time and talent where we work and live

Do What’s Right

No matter what

Rich's Fast Facts

  • $2.9 billion annual sales
  • 8,000+ associates worldwide
  • Selling more than 2,000 products in 100 countries
  • Key product categories:

    Toppings & Icings
    Cakes & Desserts
    Pizza
    Bakery Products
    Breads & Rolls
    Shrimp & Seafood

    Appetizers & Snacks
    Bar-B-Q
    Meatballs & Pasta
    Gluten-Free & All-Natural
    Syrups & Soaked Cakes
    Cooking Creams

Rich’s History

Rich's History

The story of Rich Products Corporation begins in 1935, when Robert E. Rich Sr. was the owner and operator of Wilber Farms Dairy.