Product Press Releases

Rich's Launches New Line of Ice Cream-filled Cupcakes

Buffalo, NY, April 3, 2012 – Rich Products Corporation recently added ice cream-filled cupcakes to its product offering. Sold under Rich’s Jon Donaire brand, these new cupcakes are offered in two cake flavors – yellow and chocolate. A rich, creamy vanilla ice cream is found at the center of these moist and delicious cupcakes. And, the cupcakes come topped with a smooth, whipped topping - creating a perfect, handheld dessert solution.

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SeaPak Shrimp Company Celebrates National Seafood Month with Poptoberfest

St. Simons Island, GA, October 13, 2011 – This October, SeaPak Shrimp Company is celebrating National Seafood Month with a month-long family festival: Poptoberfest.

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Simply Amazing Kids: Farm Rich Announces Winners of 2011 Kids Who Give Contest

St. Simons Island, GA, August 15, 2011 – They thank and honor servicemen and women, work with NASCAR drivers to raise awareness, ride mountain bikes for childhood cancer, and provide clean water for villagers a world away. They are the remarkable kids, ages 7 to 17, who have been named the 2011 winners in the annual Kids Who Give contest, sponsored by Farm Rich.

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Farm Rich Introduces Stuffed Pretzel Bites: A Tasty Twist on a Classic Snack

St. Simons Island, GA, April 28, 2011 – Pretzels have been around for hundreds of years and have become one of America's favorite snacks (legend has it they were invented in 610 by French or Italian monks). Now, Farm Rich has updated this popular snack with the introduction of Farm Rich Stuffed Pretzel Bites, a bite-sized pretzel snack stuffed with cheese.

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SeaPak Shrimp Company Brings taste of the Coast to Kitchen Tables Across the Country this Lenten Season

St. Simons Island, GA, February 17, 2011 – This Lenten season, when millions of Catholics, Anglicans and others are abstaining from meat on Fridays, SeaPak Shrimp Company offers ideal meatless meal alternatives: great-tasting, coastal seafood favorites!

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Two Products Conquer Gluten-Free Cravings

Minneapolis, MN, January 25, 2011 – Individuals who follow a gluten -free lifestyle either out of necessity or dietary desire are growing in rapid numbers. Thus, there is a growing need for products to fit these lifestyles that are both high-quality and great tasting. French Meadow Bakery is pleased to offer two items that will meet these needs and make tasteless gluten-free products a thing of the past: a Gluten-Free Tortilla and a Gluten-Free Fudge Brownie.

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Rich Products Corporation Introduces Two Innovative, Flavorful Icings for In-Store Bakeries

Buffalo, NY, May 28, 2010 – Rich Products Corporation announces two exciting additions to its popular line-up of perfectly sweet whipped icings: Cookie Crunch® Bettercreme® with Chips Ahoy!® and Lemon Bettercreme®.

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Rich’s Introduces New Line of Heart-Healthy, Whole-Grain Breads and Rolls for In-Store Bakery Market

Buffalo, NY, May 26, 2010 – Rich Products Corporation is introducing a complete line of all-natural, heart healthy, whole grain breads and rolls for the in-store bakery market. The new portfolio of products, all of which will display both the stamp of the Whole Grains Council and the heart-healthy claim, will be showcased in June at the International Dairy, Deli, and Bakery show in Houston.

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Rich's Redefines Foodservice Breakfast Segment with Nutritious & Delicious Ultimate Breakfast Round

Buffalo, NY, January 5, 2010 - Rich Products Corporation proudly introduces the Ultimate Breakfast Round™ -- or the UBR™ -- a chewy, delicious, and nutritious breakfast disguised as a tasty treat that looks like a cookie! It's the ideal menu addition for schools that want to offer nutritional meals, boost participation in their breakfast programs and meet USDA national meal guidelines.

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More About Rich's

Robert Rich SrFounded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. The founder's pioneering spirit continues to guide this family held company’s ongoing success.

About Rich's

Media Inquiries

Please direct all media inquiries to mediainquiry@rich.com.

Jessica Manocchio
Communications Specialist
Rich Products Corporation
(716) 878-8886

Alexa Scott
Account Executive
The Butin Group
(912) 638-9892

Rich's Fast Facts

  • $2.9 billion annual sales
  • 8,000+ associates worldwide
  • Selling more than 2,000 products in 100 countries
  • Key product categories:

    Toppings & Icings
    Cakes & Desserts
    Pizza
    Bakery Products
    Breads & Rolls
    Shrimp & Seafood

    Appetizers & Snacks
    Bar-B-Q
    Meatballs & Pasta
    Gluten-Free & All-Natural
    Syrups & Soaked Cakes
    Cooking Creams

Executive Leadership

Executive Leadership

Rich's executive leadership team guides associates across five regions around the world. Click on the image above for a bio and photo of each leader.