Innovate
CakeBatterPhotoforWeb_750x423

How Sweet It Is! Now You Can Have Your Cake Batter Ice Cream Cake and Eat It, Too

Cookies and cakes, ice cream and shakes!  For many sweets lovers, the most-delectable taste sensation imaginable comes from none other than the perfectly creamy and supremely moist ice cream cake.  But now the truly indulgent can take that luxury a step further, thanks to a new cake batter ice cream cake that pushes the envelope on dessert-time decadence.

Satisfying consumer cravings for the singular, nostalgic taste of cake batter, Rich Products Corporation’s Jon Donaire brand of Cake Batter Ice Cream Cake hit store shelves in summer 2012.  Perfect parts moist, delicious white cake, mouth-watering cake batter ice cream and Rich’s creamy, whipped vanilla icing combine to deliver heaven in a bowl or on a plate.  Shoppers need little reason to take home this scrumptious confection.  It can help recognize an achievement or celebrate a birthday, or it can be enjoyed “just because.”

Generous amounts of sprinkles and sequins in a rainbow of colors give the Jon Donaire Cake Batter Ice Cream Cake some good-sized pizzazz.  Sequins dot the cake layer, while the sprinkles are, well, sprinkled throughout the ice cream and icing.  As if that’s not enough delectableness, a swirl of rich chocolate sauce in the icing rounds out the sweet madness of this beautifully decorated, fully finished 8-inch cake.

With shopper demand for cake-flavored products on the rise, the category promises to serve up pleasing returns to customers.  “Research shows it’s a trend that’s here to stay,” said Courtney Erickson, Assistant Marketing Manager, Rich’s In-Store Bakery Division.  “From 2009 to 2010, cake-flavored offerings grew 200 percent on menus throughout the country.”

Jon Donaire’s refreshingly cool Cake Batter Ice Cream Cake is available in select stores nationwide.