Feduro Agencies "Quality of service takes off in Panama"

Two generations of enterprising leaders with a philosophy of excellence in customer service has transformed Agencias Feduro into a leading distributor of mass consumption products in the Panamanian market.

The company, founded by Larry Maduro in 1954, has grown with great success, and Larry's sons Félix, Larry Eduardo and Ramón Maduro have joined the management team. Today, Agencias Maduro serves about 8,500 stores all over Panama. Its diversified customer base includes supermarkets, bakeries, department stores, hotels, hospitals and small food shops.

"The strength of our marketing and sales teams, as well as important advertising investments carried out over the years, have significantly contributed to the consolidation of our leadership in most of the product lines Feduro represents", Ramón Maduro, present Marketing Vice President comments.

Larry Maduro, President of Agencias Feduro. A business tradition that prefers Rich's Products.

In 1999, Agencias Feduro started distribution of Rich's Products in Panama. "We are presently selling Rich's On-Top®, Bettercreme® product line, Rich's Whip Topping Base®, RTW Topping®, Tres Riches®, Hy-Vol Meringue® and Coffee Rich®. Feduro is very pleased to have been elected as distributor for such a famous product line. The response from our customers has been very positive. We have received excellent feedback from our customers regarding the high yield, stability and ease of preparation offered by Rich's cream product line", Ramón Maduro says.

"Sharing the same philosophy of excellence in customer service, we recently joined efforts with Rich's in conducting technical support programs for bakeries, which have been well received by our customers. All participating stores have reported improvements in production and sales".

Short term plans? "Keep growing with Rich's! Feduro will soon be launching the SeaPak and Farm Rich lines onto the market, and we're sure they'll meet with widespread acceptance in Panama."