Rich Products conquers the palate South Africa

Rich Products recently received the award for the most popular booth at the Hostex 1999 Exhibition, the most important pastry fair in South Africa. This award is a clear demonstration of our products' great acceptance, which in only five years have won a privileged position among the preferences of the South African consumer.

At this event, Rich Products launched our already well known product Tres Riches®, as well as the Mexican pastry concept known as Tres Leches, convinced it will score a new success in this market. Tres Riches® joins an already highly diversified product line of creams, croissants, muffins, danishes and pizzas being sold by Rich Products in South Africa.

"When we started operations in South Africa in 1994, we only supplied bakeries in supermarkets. Today, all major food and restaurant chains in the country favor our products", Peter Rouhotas, Rich Products' Food Services Manager for South Africa proudly points out. Based on the quality and versatility of Rich's products as well as on his knowledge in this business, Rouhotas has been leading the conquest of new South African markets. Muffins have become one of the products most in demand in South Africa. In response to the segment's requirements, Rich's lauchned a new 10-unit muffin package, which increased sales by up to 50%.

But Rich Products isn't growing alone. It also helps its customers to grow. Kagiso Khulani Supervision, the second largest food services company in South Africa entrusted to Rich's the manufacture of products for its successful "Not Just Donuts" chain. "With our quality products and practical solutions, we have become the preferred suppliers for the main restaurant chains", comments Rouhotas. "Nando's", a popular chain with more than 130 locations, recently selected Rich Products as its exclusive muffin supplier. The "Spur" group, owner of 190 meat restaurants, uses Rich's On Top® in all of its pastry, offering our brownies and cheese pies. Rich Products is also a synonym for good pizza in South Africa. Our pre-frozen pizzas are sold in well known take-out stores. Famous quick food chains like "Subway" have chosen Rich Products as a permanent supplier.

"Today, every South African bakery or food service company knows and respects the Rich's trademark. Our goal is to continue growing in the preferences of our customers. They know that Rich's serves them the way only a family can".