If you're visiting the Holy Land you'll find the familiar Rich Products logo in the major supermarkets and food shops in Jerusalem and Tel Aviv. Just ask any Israeli if they know what Rich's is, and they'll probably say: "The cream that never falls." What do they mean?!

"When we at Rich's talk about world-class quality, we do so on the basis of the wide acceptance our products have received around the globe. Today, 1 out of every 20 Israelis buys our creams," Steve Joyce, manager of sales for the Middle East and Israel, notes with pride. "The Rich's trademark is as well known in Israel as McDonald's or Coca-Cola. The Israeli market is famous for being highly demanding and competitive, yet in just eight years our creams have become number one in the non-dairy market."

A large part of the success of Rich's creams comes from the OU and Badatz Kosher quality label on our products. This is the certification granted around the world by the Union of Orthodox Jewish Congregations to products which are prepared with specially selected products that make them suitable for those who profess the Jewish faith. The high standards of OU Kosher production have made this certification a symbol of quality around the globe, and the one vegetarians and health-conscious consumers trust in most.

"Another reason for our success is the fantastic flavor and stability of our creams. The high temperatures in this part of the Mediterranean are a real challenge for traditional decorative creams, but with Rich's, pastry chefs and housewives needn't worry," adds Joyce.

So now you know. If you're visiting the Holy Land, take a break from the hot sun under the awning of any Tel Aviv cafe and order a bowl of strawberries and cream. Rich's Products makes it possible!