Bettercreme®You can be the winner two times out of three!

At a time when competition is intensifying there is no room for mistakes. Having the right inputs at the right time is not only a question of survival, it's the very key to success. The BettercremeŽ family of creams offers you the solution you've been waiting for

Better Flavor
The BettercremeŽ line of products offers 5 attractive flavors: Vanilla, Chocolate, Double Chocolate, Supremo and Butter Cream. BettercremeŽ has a smooth, creamy texture, a flavor that's light on the palate and free of the greasy consistency found in other creams.

Easier to use
Thanks to its light texture, BettercremeŽ guarantees perfect covering without damaging your cakes. The smoothness of the cream also eases the labor of the pastry chef, reducing preparation time. Just shake, beat and decorate. Now you can produce more pastries ahead of time and keep them in the freezer for later sale, and they'll keep there fresh appearance. Your display cases will be impeccable and full of appetizing and attractive pastries.

Greater cost savings
When beaten, BettercremeŽ expands up to three times its original volume. This amazing output can only mean one thing: greater cost savings. Your costs in premixed, packaged butter cream toppings will be lower. If you buy on the basis of the number of pastries produced, you will discover that your production has increased without any increase in your costs. And Bettercreme's long shelf-life significantly reduces wastage.

More versatility
Any one of our BettercremeŽ products can be used as a pastry topping or filling. BettercremeŽ can be used with a highly diverse range of colorings and flavorings, as well as nuts, liquors and fruits. Its consistency is ideal for the most sophisticated decoration and may be used in pastries, cakes, desserts and ice creams. And it comes with U Kosher and Dairy UD certifications, symbols of quality recognized around the world.

Greater Stability
Stability is one of the main strengths of the Bettercreme line of products, thanks to the exclusive Freeze Flo technology patented by Rich Products. This technology prevents the growth of bacteria, thereby increasing the shelf-life of its products.The toppings won't crack or dry out, and the presentation keeps its fresh appearance. You will be pleased to discover that your decorated and refrigerated pastries maintain their fresh appearance for 14 days, and up to 5 days at room temperature. The choice is clear: with Rich's BettercremeŽ you're a clear winner.

Consumers Prefer It

• Surveys carried out in U.S. retail stores show that two out of three consumers prefer the flavor of products made with BettercremeŽ to those made with traditional butter-based creams.
• "Smooth, creamy, light texture" were the main qualities of BettercremeŽ identified by the customers surveyed.
• BettercremeŽ contains 25% less saturated fats, 50% fewer calories and 50% less sugar than traditional dairy creams.
• Once consumers were better-informed of the food qualities of BettercremeŽ, positive buying intentions increased by 70% while 50% indicated that they "would definitely buy" products made with these creams.

  Source
  Private Marketing Corporation of America Survey, 1996.