» Our Businesses » US/Canada » Consumer Brands DivisionConsumer Brands Division
Our Consumer Brands Division brings leading brands to retail and club stores across the United States. SeaPak, the #1 brand of value-added shrimp in the U.S, brings the taste of the coast to dinner tables across America every night of the week. And our fast growing snack brand, Farm Rich, helps Mom “keep ‘em happy” with delicious hot snacks the whole family loves. As the 20th largest U.S. branded supplier in frozen food, we’re committed to delighting consumers and helping our customers build their business via the following core capabilities:
- Consumer & Shopper Understanding – uncovering actionable insights that keep our brands relevant and help our customers drive category growth.
- Taste Leadership & Quality – relentless pursuit of the best taste and product quality that delights consumers every time.
- Product Innovation – ongoing discovery that brings innovative new products to our customers and consumers.
- Brand Building Efforts – breakthrough creative and innovative marketing programs that engage consumers and drive growth for our customers.
- Customer Intimacy – our team takes special pride in bringing innovative ideas and solutions that foster our customers’ growth and increase their profit potential.
Learn more about our full line of consumer brands:
More About Rich’s
Founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. The founder’s pioneering spirit continues to guide this family held company’s ongoing success.
The Rich Promise
“We will treat our customers, our associates and our communities the same way: Like family.”
The Rich Promise is more than just a unique aspect of our culture at Rich’s it is a sincere pledge to our customers, our associates and our communities that we will hold ourselves to the highest family values in everything we do. The result? A powerful global business partner in scope and a passionate family member in spirit.
The #1 brand of specialty shrimp in the U.S., SeaPak brings the taste of the coast to dinner tables across the country.
Farm Rich helps mom “Keep ‘em happy” with great-tasting, wholesome snacks and appetizers her family and friends love.
Any way you slice it, Carvel® Ice Cream Cakes get the party started! Add great flavor to any occasion with Carvel today.
f’real offerings include authentic milkshakes, smoothies, and frozen cappuccino – all made from real ingredients.
Byron’s hand-pulled pork BBQ is hickory smoked and mixed with a succulent, sweet and spicy sauce.
Made from an authentic family recipe, Casa Meatballs are seasoned, seared and steamed in the traditional way.
French Meadow Bakery is the longest continuously running certified organic bakery in the US.