As Rich’s global food business continues to grow, the 70-year-old company maintains a strong connection with its family roots and a watchful eye on “Doing What’s Right.” In the business world, Doing What’s Right means caring for the needs of customers; in the community, it means making a positive impact; and in the workplace, this means caring for the needs of the more than 8,000 associates spread across the world but closely connected as one large extended family.
Rich’s recently hosted a Wellness Week at world headquarters in Buffalo, NY, featuring informative seminars, vendor exhibits, and events geared toward helping associates make healthy lifestyle choices that contribute to their overall wellbeing. Rich’s WHQ Wellness Team planned and hosted the company’s first-ever Wellness Week with five full days of health and wellness themed activities.
Great-Tasting Smoothies for a Great Cause
The Wellness Fair kicked-off with the first-ever Smoothie Competition. Associates prepared and submitted unique smoothie recipes prior to the event, and the Wellness Team selected three Smoothie finalists to blend-up samples of their recipes for a panel of judges. The lively competition was close but the judges selected associate Paula Pietrobon’s “Good 4 You Smoothie” as the winner.
A cash Smoothie Bar was held in Rich’s cafeteria to benefit the United Way. The Bar featured the three Smoothie Competition finalist recipes and United Way Team Captains donated their time to prepare and serve the refreshing beverages. Decorated cakes were also sold to benefit the United Way. The hour-long smoothie sales were so successful that a second day of sales were initiated. In all, smoothie and cake sales raised $519 for the United Way.
To add to the fundraising total, associates were encouraged to dress casually in jeans for the Wellness Fair. A $5 donation to the United Way for “Jeans Day” enabled associates to comfortably roam the Fair in Rich’s Atrium and Innovation Center and try-out fitness equipment or take a practice golf swing while exploring the various exhibits hosted by more than 25 local vendors. Exhibitors offered information, activities, and samples, and associates raised another $450 for the United Way.
Putting Farm-Fresh Produce into the Hands of Associates
Rich’s passion for wellness and sustainability came together as Rich’s Green Team brought 17 local farmers and artisans to the company’s Niagara Street parking lot for the 4th annual Farmers Market.
Hundreds of associates got to meet the farmers who work so hard to supply the community with delicious and healthy ingredients. While associates explored the local produce at the market they also learned about the environmental benefits of eating food raised a short distance from home. Local food doesn’t have far to travel and that reduces carbon dioxide emissions and the need for packaging. In addition, the time between harvest and consumption is shorter, which means more nutrients are preserved. The winning combination of succulent and sustainable food makes mealtime delicious and purchase decisions environmentally-friendly.
Associates who made market purchases were invited to attend a free lunch created by Rich’s culinary staff. This delicious and healthy lunch incorporated several items sold by the vendors. While enjoying lunch, associates tested their “Fruits & Vegetables IQ” as part of Rich’s Wellness Week and 25 winners were drawn at random to receive a reusable lunch kit – which, when used at Rich’s Dolly’s Café, gives associates a discount on food purchases for bringing reusable dinning gear.
The Green Team also offered Rich’s freezer bags at the market and directed all sales proceeds to the Massachusetts Avenue Project (MAP), an urban farm in downtown Buffalo. Over 100 bags were sold and a total of $330 was donated to MAP’s capital campaign for a new farmhouse and community food center.
Throughout the week, Rich’s Wellness Team found various ways to introduce associates to the latest health and wellness trends, while offering information and encouragement to continue living an active lifestyle, identify stress-relieving activities, and eat nutritious foods; all to enjoy a healthy and fulfilling life.