What calls for thousands of perfectly iced cupcakes, yards of moist, delicious cake, a half-ton of sugary- icing and hundreds of volunteer hours? Celebratory commissary openings with a huge, “sweet” thank you honoring those who dedicate their lives to our nation’s freedom.
Rich Products Corporation and a team of its dedicated associates have offered star spangled service to recognize and celebrate the men and women who serve our country, protect our borders and fight for our freedom. Among the most-recent celebrations were ribbon-cutting ceremonies for six new or remodeled military commissaries, where Rich’s helped our military customers honor thousands of shoppers with 1,000-cupcake displays and 4’ x 8’ layer cakes.
“Through our top-quality ingredients, creative baking minds and dedicated associates, Rich’s has been going to great lengths to recognize our troops and their families at these ribbon-cutting events,” said Peter Konn, Rich’s Director of Emerging Chains. “The time commitment from our associates has been significant, but this culinary creativity is what we do best. As the saying goes, we’re just trying to give something back to ‘those who are willing to give it all.”
A total of more than 10,000 guests – mostly military men and women and their families – enjoyed Rich’s enormous layer cakes, plus thousands of cupcakes, at the six ribbon-cuttings. The special grand-opening events were held at Keesler Air Force Base, in Biloxi, Miss.; Fort Bliss, in EL Paso, Texas; Fort Carson, in Colorado Springs, Colo.; Naval Air Station Joint Reserve Base, in New Orleans, La.; Fort Riley, in Junction City, Kan.; and Fort Campbell, in Fort Campbell, Ky.
The layer cakes and cupcakes have pushed all bakery boundaries, thanks to the talented teams led by Konn and Rich’s head decorator, Jim Caliendo.
For instance, at Fort Bliss – where the team was charged with feeding 3,000-to-4,000 patrons – a 4’ x 8’ layer cake was fashioned after the cake that commemorated President Ronald Reagan’s inauguration in 1981. Konn, Caliendo and company made slight changes to the design, paying homage to the fort’s history with black-and-white photographs along the cake’s bottom border. In addition, a flag incorporating elements of both the American and Texas flags was fashioned from 1,000 cupcakes iced in red, white and deep blue, a color designed by Rich’s decorating experts to perfectly match the blue canton of the American flag.
Similarly, oversized cakes and special cupcake designs were devised for the celebrations at the five other military installations. The commissary openings gave Rich’s associates an opportunity to produce a customer-based solution that delivered at the very highest level for the people who defend our nation’s freedom.
The Defense Commissary Agency operates commissaries throughout the world, providing groceries at cost to military personal, retirees and their families. This unpaid benefit affords our service men and women an average savings of more than 30 percent in comparison to the same goods sold at commercial prices.
From cupcake artistry to cake creations, Rich’s is considered “top brass.” Through partnerships with contractors for the Defense Commissary Agency, an arm of the U.S. Department of Defense, we provide more than 180 bakery items ranging from sweet and savory breads, rolls, donuts, and desserts to decadent Danish pastries, puff pastries, icings and glazes. We service each of the 170 deli/bakery counters at commissaries throughout the United States and in select locations around the world.