Rich’s serves up impressive sandwich makeover with new line of premium flatbreads

BUFFALO, N.Y., Jan. 13, 2015 – For in-store bakeries and delicatessens seeking to capture the growing audience for bread alternatives, Rich Products Corporation’s Our Specialty™ brand has introduced a new line of 10 retail-packaged, premium flatbread products sure to satisfy the demand.

The new family of Our Specialty flatbreads serves up a unique assortment of textures and flavors. Among the offerings are traditional flatbread favorites in the form of Original Naan, Original Pita, Wheat Pita, White Sandwich Flats, and Multigrain Sandwich Flats. In addition, Our Specialty has extended the brand’s new lineup to include Garlic Cheese Naan, Original Rustic Flats, Italian Herb Flats, Chipotle Flats, and Garlic & Herb Pizza Crust.

Fold Them, Top Them, Dip Them

The delicious new flatbreads are characterized by their baked-in, oven-fired hearth flavor and light, fresh taste. Whether they’re rolled, folded or left flat, their low profile and versatility make them perfect for any food occasion – breakfast, lunch, dinner or snacking.

“These innovative Our Specialty products give shoppers more opportunities to customize their meals,” said Courtney Erickson, associate marketing manager, Customer Shopper Marketing, Rich Products Corporation. “It could be a warm sandwich with your favorite ingredients tucked inside a folded-up Chipotle Flat, or a homemade pizza featuring the Garlic & Herb Pizza Crust. With so many options available, bakery and deli operators and their customers are sure to be impressed by this exceptional portfolio of flatbreads.”

Flatbread’s Rising Popularity

According to a study released by Nielsen Perishables Group in 2013, there has been a steady shift in consumer preference from regular sandwich breads to flatbreads, tortillas and European-style breads over the past several years, Erickson noted.

“In addition to the soft, chewy consistency of hearth-baked flatbreads that shoppers have been gravitating toward, the versatility of flatbreads also has contributed to this considerable sandwich makeover in the industry,” she explained. “With U.S. flatbread sales continually on the rise, Rich’s saw the opportunity to provide our in-store bakery and deli customers with one-of-a-kind products that will not only meet demand, but also encourage repeat sales.

“The new Our Specialty varieties go well beyond the traditional pita and naan,” Erickson continued, “combining on-trend bread alternatives with unique flavor combinations. Through this range of products, we’re giving shoppers the customizable flatbreads they crave, plus delicious tastes that can increase their mealtime enjoyment.”

Minimal Preparation

Additionally, Erickson pointed out, store operators will be pleased with the minimal preparation involved with the Our Specialty array of flatbreads. Shipped frozen and in retail-ready packaging, the flatbreads simply can be thawed and then immediately placed on bakery shelves or in other store displays.

Sold in quantities ranging from three to six flatbread items per individual package, the new Our Specialty flatbread varieties are priced from $2.99 to $3.49 each.