» Values
We Are a Family-Owned Company
Family is our stake in the ground. It defines us as a company. It guides our actions and drives us to enrich the lives of our customers, our associates and the people in communities where we live and work. It touches everything we do and everything we make.
We are guided by a set of core family values. They drive our passion for game-changing innovation and exceptional results, but most importantly, they remind us to treat every interaction with the highest level of loyalty, consideration and respect. Read our stories below to learn more about these values in action across every level of our global enterprise.
Culture
What "Family" Means at Rich's
Innovate
What "Family" Means for Innovation
First Choice
What "Family" Means for Our Customers
Community
What "Family" Means for Our Community
More About Rich’s
Founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. The founder’s pioneering spirit continues to guide this family held company’s ongoing success.
The Rich Promise
“We will treat our customers, our associates and our communities the same way: Like family.”
The Rich Promise is more than just a unique aspect of our culture at Rich’s it is a sincere pledge to our customers, our associates and our communities that we will hold ourselves to the highest family values in everything we do. The result? A powerful global business partner in scope and a passionate family member in spirit.
Rich’s History
The story of Rich Products Corporation begins in 1935, when Robert E. Rich Sr. was the owner and operator of Wilber Farms Dairy.
Executive Leadership
Rich’s executive leadership team guides associates across five regions around the world. Click on the image above for a bio and photo of each leader.