Culture

The Power of Teamwork

Watch as associates explain how its unique family atmosphere makes Rich's a different kind of company.

More Stories

  • Rich’s On-Trend Bettercreme® Whipped Icing Flavors Take the Cake!

    In 1978, Rich's launched its revolutionary Bettercreme® brand – a lighter icing that is just sweet enough. Offering a smooth, creamy and flavorful taste while having zero grams of trans fat and fewer calories per serving than traditional buttercream, it is no surprise that Bettercreme quickly became the preferred icing of choice for cake decorators and consumers alike. In fact, in recent blind taste tests across the United States, consumers consistently chose whipped icing over buttercream icing! And with greater yield cake-for-cake than buttercream icing, Bettercreme not only wins on taste, but also on value.

  • Real Warmth for the Holidays

    When a little boy in need dances around in a new coat – with his stomach full and his fist packed with cookies – the holiday spirit comes alive.

  • Welcome "Celebration Nation"

    In early 2011, when Rich Products Corporation welcomed Celebration Foods LLC into the fold, there indeed was good reason to celebrate this new addition to the Rich’s family.