Innovate

What "Family" Means for Innovation

Families constantly learn and grow, and we are no different.  We are the kind of organization whose members are driven to push each other for better solutions, more efficient paths, more powerful ideas and more inspired products.  Innovation is the focus of everyonse who works at Rich’s.  When we work together, we realize there is nothing we can’t do.

We have an obsession for mastering the product.  Over the years, that passion has helped us build a broad, innovative product array.  Our family ownership allows us to consistently invest in innovation that yields exciting new products.  We also have devised solutions that in themselves became innovations.  Our customized products give customers a selling edge.

Rich’s Cupcakes Ace the Icing Test in U.K.

One of the most-extensive nationwide taste tests in British history has turned out pretty ‘sweet’ for cupcake lovers.

More of the Story

Tutti-Frutti Bettercreme® Fun™ Takes Brazil

Since kids have a knack for finding something to celebrate every day of the year, Rich Products Corporation keeps looking for more ways to help liven up the party.

More of the Story

Brownsville Plant Recognized with Excellence Award

Rich’s Brownsville, Texas plant was recently honored with a Performance Excellence Award from the Texas Manufacturing Assistance Center (TMAC) of The University of Texas-Pan American.

More of the Story

UBR™ Reinvents School Breakfast

Who says school cafeteria menus have to be boring to be healthy? With ongoing concern about nutrition in schools and getting students to start the day with a wholesome meal, Rich’s Foodservice team recently brainstormed a delicious and nutritious breakfast item disguised as a tasty treat.

More of the Story

Families Hooked on New Popcorn Fish

SeaPak Shrimp Company, a leader in the shrimp and seafood category, launched an innovative product in 2010 that won over consumers from coast-to-coast.

More of the Story

Turkey Meatballs an All-Around Success!

Now we’re talking turkey! Considered a healthier alternative to the traditional pork or beef meatball, the popularity of turkey meatballs as a great-tasting, lower-fat protein option is rapidly increasing. Research indicates they have been carving out a new niche in retail stores: Today turkey meatballs account for approximately 14 percent of the overall frozen meatball category.

More of the Story

Honoring Bright Ideas around the Globe

As one of the key pillars of The Rich Promise, Innovation is both applauded and celebrated at Rich’s. The “Spirit of Innovation” awards are presented to individuals or teams across the global enterprise best demonstrating the “think-outside-the-box” entrepreneurial spirit of company founder Robert E. Rich. The awards recognize those teams or individuals that have identified breakthrough improvements or created trailblazing ideas or services.

More of the Story

Behold, the Gluten-Free Pizza!

Americans love pizza! Along with the beloved hamburger, it’s one of the things they consume most often.

More of the Story

Raising Celiac Awareness

Celiac disease is one of the most-common genetic conditions in the world. According to the Mayo Clinic, one in every 100 people is living with celiac disease and 97 percent of those affected go undiagnosed.

More of the Story

Rich’s Seeks Innovative Solutions

Watch how Rich Products seeks innovative solutions to be the trusted first choice for companies around the globe.

Watch the Video

Values in Action

Read how Rich’s family values are brought to life through all aspects of the company

Cherish Our Culture

Work, learn and celebrate together

Innovate

Imagine what’s possible and create what’s valued

Be the Trusted First Choice

Listen, understand and deliver for customers like no other company

Better Our Communities

Devote time and talent where we work and live

Do What’s Right

No matter what

Rich's Fast Facts

  • $2.9 billion annual sales
  • 8,000+ associates worldwide
  • Selling more than 2,000 products in 100 countries
  • Key product categories:

    Toppings & Icings
    Cakes & Desserts
    Pizza
    Bakery Products
    Breads & Rolls
    Shrimp & Seafood

    Appetizers & Snacks
    Bar-B-Q
    Meatballs & Pasta
    Gluten-Free & All-Natural
    Syrups & Soaked Cakes
    Cooking Creams

Rich’s History

Rich's History

The story of Rich Products Corporation begins in 1935, when Robert E. Rich Sr. was the owner and operator of Wilber Farms Dairy.