» Values » InnovateFamilies constantly learn and grow, and we are no different. We are the kind of organization whose members are driven to push each other for better solutions, more efficient paths, more powerful ideas and more inspired products. Innovation is the focus of everyone who works at Rich’s. When we work together, we realize there is nothing we can’t do.
We have an obsession for mastering the product. Over the years, that passion has helped us build a broad, innovative product array. Our family ownership allows us to consistently invest in innovation that yields exciting new products. We also have devised solutions that in themselves became innovations. Our customized products give customers a selling edge.
Danish Crowns are the royalty of any pastry line; rich, buttery, flaky pastry sits as a crown around a generous filling. This divine indulgence is now manufactured in the Rich’s South African facility and ready for distribution to Foodservice, in-store bakery and convenience store customers…
Breakfast is commonly hailed as the most important meal of the day, but for the past five years it has also been the most popular and fastest growing daypart. Fed by convenience, lower price-points and portability, breakfast has become the bright spot of the restaurant…
Rich’s takes all the guesswork out of the mouth-watering smokehouse flavors consumers’ demand, and offers chefs the highest quality, most authentic smoked meats; giving operators the freedom to create endless menu applications that extend far beyond the borders of Bar-B-Q. Rich’s is the largest authentic…
In September of 2012, Rich’s Culinary team of fourteen technically skilled and savvy professional chefs experienced three-days of intense learning, creating and exploring food trends in the kitchens of the Culinary Institute of America at Greystone, amid the lush vineyards of the Napa Valley, California….
Cookies and cakes, ice cream and shakes! For many sweets lovers, the most-delectable taste sensation imaginable comes from none other than the perfectly creamy and supremely moist ice cream cake. But now the truly indulgent can take that luxury a step further, thanks to a…
Long gone are the days of plain vanilla desserts! Consumers say, “Bring on the toppings!” Regardless of whether your customers are ordering hot desserts, hot fudge sundaes, or icy cold shakes, Rich’s Chocolate On Top® is the perfect way to “top it off” with the…
Rich’s is revolutionizing the icing market through a proprietary technology that enables the company to swirl decadent chocolate fudge into its pails of whipped icing. Traditional, rich chocolate fudge is swirled into a smooth, creamy base of vanilla Perfect Finish® whipped icing to create the…
A leading supplier and solutions provider to the foodservice industry, Rich Products Corporation is redefining the age-old, venerable pizza slice and going after new segments and customers with its latest product innovation: The Wedge. The new Rich’s Wedge approaches the pizza-eating experience from a different…
From grocery to gourmet, Rich Products Corporation makes gluten-free and all-natural living simple and delicious! In honor of Celiac Awareness during the month of May and throughout the year, Rich’s recognizes more than 3 million Americans who are living with Celiac disease, an autoimmune condition…
Rich’s trendy new “Birthday Party” lineup is just the answer for shoppers clamoring for cakes to mark celebratory occasions* and bring delicious excitement to everyday desserts! The platform of icing and cake products for the in-store bakery features Rich’s Birthday Party Bettercreme® Whipped Icing and…
Watch how Rich Products seeks innovative solutions to be the trusted first choice for companies around the globe.
The story of Rich Products Corporation begins in 1935, when Robert E. Rich Sr. was the owner and operator of Wilber Farms Dairy.