Innovate

What “Family” Means for Innovation

Families constantly learn and grow, and we are no different. We are the kind of organization whose members are driven to push each other for better solutions, more efficient paths, more powerful ideas and more inspired products. Innovation is the focus of everyone who works at Rich’s. When we work together, we realize there is nothing we can’t do.

We have an obsession for mastering the product. Over the years, that passion has helped us build a broad, innovative product array. Our family ownership allows us to consistently invest in innovation that yields exciting new products. We also have devised solutions that in themselves became innovations. Our customized products give customers a selling edge.

Rich’s Launches New Whipped Icing Bursting with Iconic Hershey’s® Flavor

When a cocoa craving kicks in, chocolate-lovers around the world reach for the unmistakable, unbeatable quality and flavor of a Hershey’s® bar. Now, chocolate-seeking American’s can find the indulgent, creamy chocolate flavor they love in countless in-store bakery treats finished with Rich’s new Chocolate Bettercreme®…

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Small in Size, Big on Flavor: Rich’s New, Smaller-Portioned Desserts Serve Up Sweet Success

In-store bakeries nationwide just received a big boost from a handful of little desserts. Rich’s new lineup of indulgent, decadent treats includes six items perfectly portioned for one to two people: Mini Chocolate Brownie Extreme, Mini Caramel Sea Salt Blondie Extreme, Mini Boston Crème, and…

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Rich’s Expands “Made With Oreo®” Product Line: Delivers Golden Opportunity to In-Store Bakeries

A stroll through your local in-store bakery will reveal a plethora of chocolate-based indulgences. But what if chocolate isn’t your go-to flavor? A growing number of consumers are looking for everyday desserts that feature flavors other than the famed cocoa varieties. To satisfy the dessert…

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Rich’s Celebrates Grand Opening of the Innovation Center and Atrium@Rich’s

Every great renovation deserves an exciting unveiling, and Rich’s new Innovation Center and Atrium@Rich’s is an ovation-worthy redesign and conversion project. Hundreds of associates and guests gathered at the family-owned company’s headquarters in Buffalo, NY, on June 24, for an opening event, ushering in an…

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Rich’s Supports Launch of Women’s Foodservice Forum into China

Buffalo, NY, January 6, 2014 – A “Sequential Day”, the once-a-century phenomenon when the calendar numbers align in a sequence, is said to be a lucky day. Such was the case on 11.12.13, and good fortune was certainly on the side of those planning and…

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Women’s Foodservice Forum into China

“InformationWeek Mexico” Magazine Ranks Productos Rich Among 50 Most Innovative Companies

Productos Rich was recently recognized as one of the 50 most innovative companies by “InformationWeek Mexico” magazine. The prestigious publication applauded Rich’s work on a mobile application that enables technical and commercial in-store bakery (ISB) team members in Mexico to collect, analyze, compare and track…

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On-Trend and Ahead of the Competition:Rich’s Reinvents Frozen Desserts with Greek Frozen Yogurt Cakes and Cupcakes

The freezer case at your local retailer just got a little trendier; full of new desserts with lush European influences. Move over party-sized ice cream cakes and make way for an everyday indulgence with the allure of Greek yogurt, America’s top selling yogurt. Infused with…

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Rich’s Breakfast Inspiration Contest Winners Bring Home the Bacon

A nourishing breakfast is always the best way to start each day, and Rich’s Breakfast Menu Inspiration contest was an exciting challenge for foodservice operators and a rewarding endeavor for the three $1000 winners. The promotional contest kicked-off the 2013 foodservice year, stimulating operators to…

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Rich’s adds royal flavour and quality to South African product line with new Royal Danish Crowns

Danish Crowns are the royalty of any pastry line; rich, buttery, flaky pastry sits as a crown around a generous filling. This divine indulgence is now manufactured in the Rich’s South African facility and ready for distribution to Foodservice, in-store bakery and convenience store customers…

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Rich’s Breakfast Inspirations Contest: Kick-start your breakfast menu for all-day success

Breakfast is commonly hailed as the most important meal of the day, but for the past five years it has also been the most popular and fastest growing daypart. Fed by convenience, lower price-points and portability, breakfast has become the bright spot of the restaurant…

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Menu Extenders: Rich’s® Smokehouse Bar BQ®, not just for Bar-B-Q

Rich’s takes all the guesswork out of the mouth-watering smokehouse flavors consumers’ demand, and offers chefs the highest quality, most authentic smoked meats; giving operators the freedom to create endless menu applications that extend far beyond the borders of Bar-B-Q. Rich’s is the largest authentic…

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Culinarians Experiment With Rich’s Products as Carriers for Gastropub Fare: Innovation and Professional Growth on the Training Menu at CIA Greystone

In September of 2012, Rich’s Culinary team of fourteen technically skilled and savvy professional chefs experienced three-days of intense learning, creating and exploring food trends in the kitchens of the Culinary Institute of America at Greystone, amid the lush vineyards of the Napa Valley, California….

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How Sweet It Is! Now You Can Have Your Cake Batter Ice Cream Cake and Eat It, Too

Cookies and cakes, ice cream and shakes!  For many sweets lovers, the most-delectable taste sensation imaginable comes from none other than the perfectly creamy and supremely moist ice cream cake.  But now the truly indulgent can take that luxury a step further, thanks to a…

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Pretty Please with Chocolate On Top®!

Long gone are the days of plain vanilla desserts! Consumers say, “Bring on the toppings!”  Regardless of whether your customers are ordering hot desserts, hot fudge sundaes, or icy cold shakes, Rich’s Chocolate On Top® is the perfect way to “top it off” with the…

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Fudge Swirl Bettercreme® Whipped Icing: The Perfect Blend of Fudge and Vanilla

Rich’s is revolutionizing the icing market through a proprietary technology that enables the company to swirl decadent chocolate fudge into its pails of whipped icing. Traditional, rich chocolate fudge is swirled into a smooth, creamy base of vanilla Perfect Finish® whipped icing to create the…

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Fudge Swirl Bettercreme® Whipped Icing

Rich’s Wedges: A culinary adventure for the mobile consumer!

A leading supplier and solutions provider to the foodservice industry, Rich Products Corporation is redefining the age-old, venerable pizza slice and going after new segments and customers with its latest product innovation: The Wedge. The new Rich’s Wedge approaches the pizza-eating experience from a different…

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Rich’s Wedges: A culinary adventure for the mobile consumer

A Blast of Birthday in Every Bite

Rich’s trendy new “Birthday Party” lineup is just the answer for shoppers clamoring for cakes to mark celebratory occasions* and bring delicious excitement to everyday desserts! The platform of icing and cake products for the in-store bakery features Rich’s Birthday Party Bettercreme® Whipped Icing and…

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A Blast of Birthday in Every Bite

Farm Rich Spices it Up with All-New Queso Cheese Bites!

For your next party or snack, enjoy Farm Rich’s new Queso Cheese Bites – delicious, bite-sized snacks filled with creamy white queso cheese. Available nationwide at Walmart stores and other Farm Rich grocery retailers, each bag of Farm Rich Queso Cheese Bites contains 53-56 pieces…

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Farm Rich Spices it Up with All-New Queso Cheese Bites

Just Add The Campfire!

As the category leader for whipped toppings, Rich’s knows how to have its cake and eat it too! The secret ingredients to its success are cutting-edge technology and product innovation. Rich’s used its high-tech prowess to put a new twist on a piece of Americana,…

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Just Add The Campfire

SeaPak “Springs” Into Action to Meet Customer Needs

For Rich Products Corporation part of treating our customers like family means supporting their needs with customized solutions. SeaPak Shrimp & Seafood Co., one of Rich’s five consumer brands, delivered at the highest level when presented with a new product challenge. When a valued customer…

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SeaPak Springs Into Action to Meet Customer Needs

Pizza, Mexicano, Por Favor!

When the Wayzata (Minn.) School District went looking for additional ways to innovate its cafeteria menu with healthy meal options that would keep students happy, Kim Harren had an idea. “Kids like pizza and kids like tacos. So why not mix the two?” said Harren,…

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Pizza, Mexicano, Por Favor!

Carpe Cupcake!

I scream! You scream! We all scream for ice cream cupcakes! Rich Products Corporation’s relentless pursuit of timeless and tasty, innovative and ingenious products for its customers has reached new heights with the introduction of ice cream cupcakes. Marketed under the Jon Donaire brand, the…

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Carpe Cupcake!

Rich’s Cupcakes Ace the Icing Test in U.K.

One of the most-extensive nationwide taste tests in British history has turned out pretty ‘sweet’ for cupcake lovers. A part of their “Chosen by You” campaign (and by “you” they mean “customers”), major British supermarket chain, Asda Stores Ltd., asked the British public to sample…

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Rich’s Cupcakes Ace the Icing Test in U.K.

Tutti-Frutti Bettercreme® Fun™ Takes Brazil

Since kids have a knack for finding something to celebrate every day of the year, Rich Products Corporation keeps looking for more ways to help liven up the party. Recognizing the huge opportunity in the children’s segment of cakes and desserts, Rich Products Brazil created…

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Tutti-Frutti Bettercreme® Fun™ Takes Brazil

Brownsville Plant Recognized with Excellence Award

Rich’s Brownsville, Texas plant was recently honored with a Performance Excellence Award from the Texas Manufacturing Assistance Center (TMAC) of The University of Texas-Pan American. U.S. Rep. Blake Farenthold, of Texas’ 27th District, presented the award to Mike Heggie, plant manager of Rich’s Brownsville facility….

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Brownsville Plant Recognized with Excellence Award

UBR™ Reinvents School Breakfast

Who says school cafeteria menus have to be boring to be healthy? With ongoing concern about nutrition in schools and getting students to start the day with a wholesome meal, Rich’s Foodservice team recently brainstormed a delicious and nutritious breakfast item disguised as a tasty…

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UBR Reinvents School Breakfast

Families Hooked on New Popcorn Fish

SeaPak Shrimp Company, a leader in the shrimp and seafood category, launched an innovative product in 2010 that won over consumers from coast-to-coast. Heeding the consumer call for another delicious, simple and affordable seafood item, SeaPak set sail to create the perfect, family-friendly fish product…

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Baja Popcorn Fish Tacos

Turkey Meatballs an All-Around Success

Now we’re talking turkey! Considered a healthier alternative to the traditional pork or beef meatball, the popularity of turkey meatballs as a great-tasting, lower-fat protein option is rapidly increasing. Research indicates they have been carving out a new niche in retail stores: Today turkey meatballs…

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Turkey Meatballs an All-Around Success

Honoring Bright Ideas around the Globe

As one of the key pillars of The Rich Promise, Innovation is both applauded and celebrated at Rich’s. The “Spirit of Innovation” awards are presented to individuals or teams across the global enterprise best demonstrating the “think-outside-the-box” entrepreneurial spirit of company founder Robert E. Rich….

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Honoring Bright Ideas around the Globe

Behold, the Gluten-Free Pizza!

Americans love pizza! Along with the beloved hamburger, it’s one of the things they consume most often. And no one knows pizza like Rich’s. Since bringing proof-and-bake sheeted dough into restaurant kitchens roughly two decades ago, the company has been expanding its variety of authentic,…

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Behold, the Gluten-Free Pizza