Families Hooked on New Popcorn Fish

SeaPak Shrimp Company, a leader in the shrimp and seafood category, launched an innovative product in 2010 that won over consumers from coast-to-coast.

Heeding the consumer call for another delicious, simple and affordable seafood item, SeaPak set sail to create the perfect, family-friendly fish product that would send minced fish sticks out to sea forever. And, SeaPak Popcorn Fish was born.

The breakable, bite-sized pieces of whole cut pollock fillets lightly coated in SeaPak’s signature breading are flaky and light and deliver a taste the whole family enjoys. They are a kid-friendly food, yet refined enough for an adult indulgence. Popular “Supermarket Guru” Phil Lempert declared SeaPak Popcorn Fish a hit on his website – “perfect to keep in the freezer for the kids or the whole family, for a filling and tasty snack.” With more than 50 bite-sized pieces of crunchy delight in each resealable package, they are ready to serve a hungry family or a crowd of friends.

As a quick seafood solution, SeaPak Popcorn Fish is simple to prepare and perfect in a variety of recipes. The pieces can be popped inside a tortilla for a fresh take on tacos, topped on a salad as a protein-packed crouton, or dipped in sauces for a fun family entrée. In fact, 98 percent of moms agree that popcorn fish are a quick and easy meal solution.*

Available nationwide, SeaPak Popcorn Fish is lower in saturated fat and calories than other popular brands of fish sticks. It also is made without high fructose corn syrup or MSG, for an item moms can feel good about serving.

“This product is unique and special,” said Scott Corey, senior marketing manager for SeaPak Shrimp Company. “We wanted to create an item that was both original and delicious – just like something you would find in a coastal restaurant. We think the taste and flavor of our popcorn fish will bring memories of favorite vacations to dinner tables across the country.”

*Source: Walmart ALL YOU Reality Checker Survey, December 2010.