ST. SIMONS ISLAND, Ga., Jan. 10, 2016 – To meet the demands of increasingly health-focused consumers, SeaPak Shrimp & Seafood Co., the nation’s No. 1 shrimp brand within the frozen specialty seafood category, is adding an all-new Lighthouse Selections lineup of “lighter” shrimp-based products to its portfolio.
“While taste still reigns supreme for consumers, people of all ages and life stages today are focusing more than ever on where their products come from, what ingredients are in them, and how they are made,” said Daryl Miller, the director of marketing for SeaPak Shrimp & Seafood Co. “SeaPak’s new Lighthouse Selections lineup allows us to address this growing consumer preference, while remaining true to the high standards for taste and quality that the brand has established over the past 67 years.”
Made from certified-sustainable, farm-raised shrimp, each of the three items launching under SeaPak’s new Lighthouse Selections label is gluten-free, contains fewer ingredients than traditional frozen seafood products, and is also free of trans fats, additives and preservatives. Designed to be grilled, baked or sautéed, Lighthouse Selections products feature on-trend seasoning, contain fewer than 150 calories and less than 5 grams of fat per serving, and can be prepared with ease.
Lighthouse Selections packaging includes green accents to clearly differentiate the line from SeaPak’s core portfolio and exhibit the products’ better-for-you distinction. The packaging also utilizes callouts to draw attention to the certified-sustainable shrimp’s countries of origin.
The three items under the new Lighthouse Selections label – Shrimp & Veggie Griller, Creamy Garlic Shrimp, and Marinated Shrimp – begin shipping this month and are available at selected retailers for a suggested retail price of $8.99.
Seafood enthusiasts can find a plethora of recipes and more information about SeaPak, as well as a product locator, on SeaPak’s website www.SeaPak.com.
About SeaPak
SeaPak Shrimp & Seafood Co., owned by Rich Products Corporation, has been using coastal secrets and recipes to make great-tasting shrimp and seafood for more than 65 years. From mouthwatering Jumbo Butterfly Shrimp and Popcorn Shrimp to delicious Salmon Burgers and Shrimp Scampi, SeaPak brings “the Taste of the Coast” to tables across the country.
SeaPak produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. It is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here. For more information about SeaPak, visit SeaPak.com.
About Rich Products Corporation
Rich Products Corporation is a family owned global food company defined by innovation and an unparalleled commitment to treating its customers, associates and communities the same way…Like Family. Since 1945, Rich’s has been committed to developing food solutions that raise the standards for quality, safety, convenience and efficiency for its customers. As a leading supplier to the global foodservice, in-store bakery and retail marketplaces, Rich’s posts annual sales exceeding $5.8 billion, operates 34 manufacturing facilities spanning six continents, and employs more than 9,200 people across the world. Additional company information can be found online (richs.com), on Tumblr (Rich’s Table Talk), on Facebook (Rich Products), on LinkedIn (Rich Products Corporation) and via Twitter (@RichProducts).
Rich Products Corporation’s Consumer Brands Division, located on St. Simons Island, Ga., is responsible for the successful portfolio of Rich’s products sold to consumers at retail grocery and club stores nationwide. In addition to SeaPak, other brands managed by the Consumer Brands Division include Farm Rich snacks and appetizers, which help mom “Keep ’em happy”; Casa Di Bertacchi, maker of authentic Italian meatballs; hand-pulled, hickory-smoked Byron’s BBQ; and Coffee Rich non-dairy creamer, the perfect non-dairy choice for coffee, soups, stews, casseroles, desserts, gravies and more.
