As President, Global Markets, Jeff is responsible for the strategic development of Rich’s business regions outside of North America. A 26-year Rich’s associate, Jeff has provided exceptional leadership of the Asia Region since 2008, when he was promoted to President, Asia Pacific. Jeff was promoted to his current role as President, Global Markets in April 2018. At this time he joined Rich’s Executive Strategic Leadership Team, which guides the company’s business strategy and reports to the CEO.
Jeff was born in Daegu, South Korea, raised in Buenos Aires, Argentina and immigrated to the U.S. to start secondary schooling. Jeff graduated from the University of Buffalo in 1991 with a Bachelor’s degree in Political Science and Economics. Upon graduation, Jeff joined Rich Products Corporation and its relatively new International Group. Jeff pursued his graduate degree while working at Rich’s and graduated with an MBA from the University of Southern California’s Marshall School of Business in 2011.
He was relocated to Korea in 1995 where he became the Country Manager, building the foundation for Rich’s current Korean business. Subsequently, Jeff spent his career in Asia, where he has previously been responsible for Rich’s business in Korea, China, Hong Kong, Taiwan, India, China, Vietnam, Malaysia, Thailand, and Australia. In 2004, Jeff was named Managing Director for Asia Pacific region and was awarded Rich’s President’s Award in 2004, 2005, 2006, 2007, 2009 and 2010.
Jeff travels extensively and enjoys learning about different cultures by meeting and interacting with people. In his free time, he is an avid golfer and loves reading, biking, and collecting wine. Jeff is renowned for hosting barbeques for associates and friends.
Jeff and his wife, Jane Rhee, live in Shanghai, China and have two grown children, Jamie and Lauren.