David Konst, Robert Pavone and Steven Franz Accept Critical New Global Roles

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Buffalo, NY, February 28, 2012 – In a strategic organizational shift designed to fully leverage its worldwide business knowledge and in-market expertise, Rich Products Corporation has transitioned from its dual business group structure – North America and International – to one global organization consisting of five regional businesses: Asia/Pacific, Europe/Middle East, Latin America, South Africa, and U.S./Canada. To support this global realignment, three key leaders within the organization have accepted critical new roles in the divisions of global operations, customer service and logistics (CS&L) and research and development (R&D).

David Konst

David Konst, former Senior Vice President of Supply Chain Operations for North America, has assumed the position as Senior Vice President of Global Operations, with responsibility for operations and engineering related to Rich’s global supply chain. In this role, Konst continues to report to Richard Ferranti, Executive Vice President and Chief Operating Officer, and will join other key executives as members of Rich’s Global Leadership Council (GLC), chaired by Ferranti.

Responsible for the alignment of the company’s strategic priorities across the boundaries of its regional businesses, the GLC has primary responsibility for the execution of Rich’s global strategies and standards. Through the GLC, Rich’s will develop and implement opportunities to leverage its functional capabilities and unique skills across the organization’s global footprint.

“Dave’s unyielding commitment to our customers and associates, along with his relentless efforts to instill a productivity mindset across our supply chain, make him uniquely qualified to take on this critical new role,” said Ferranti.

Konst’s educational background includes degrees from Buffalo State College (Bachelor of Science degree in Management Information Systems), Canisius College (Bachelor of Science degree in Education) and the University of Arizona (Master of Science degree in Education). Konst is an active civil servant and is an avid supporter of the Depew-Lancaster Boys & Girls Clubs.

Robert Pavone

Robert Pavone, former Senior Vice President of Business Development and Strategic Planning, has assumed the role of Vice President of Customer Service & Logistics (CS&L). In this role, Pavone will lead Rich’s demand and supply planning, contract manufacturing, sourcing, customer service, transportation, warehousing, and sales and operations planning. Pavone will report to Ferranti and will serve on the U.S./Canada Region Steering Team.

“This new role will allow Bob to truly leverage his leadership skills across a broader, more-diverse organization,” said Ferranti.

Pavone joined Rich’s Consumer Brands Division in 1993 after working with Kraft General Foods and Campbell Soup Company. He holds a Bachelor of Science degree in Accounting and a Master of Business Administration with a concentration in Finance from LaSalle University.

Steven Franz

Steven Franz, former Vice President of R&D for North America, has assumed the role of Senior Vice President of Global Research and Development. In his expanded role, Franz and his teams will be responsible for leveraging Rich’s broad innovation capabilities across the globe to drive greater growth and value for its customers and to facilitate increased speed and efficiency within the product innovation process. In this role, Franz continues to report to Ferranti, and will serve on Rich’s GLC.

Prior to joining Rich’s in 2003 as Director of Bakery R&D and Director of Toppings & Icings R&D, Franz held positions in R&D product development and management at the Quaker Oats Company and as the Director of Gatorade R&D at Pepsico.

Franz earned Bachelor of Science and Master of Science degrees from the University of Illinois. Additionally, Franz holds a Master of Business Administration from the University of Chicago. He is a member of the Cornell Institute Food Service Advisory Council and the Industrial Research Institute.

“These new roles will allow Dave, Bob and Steve to truly leverage their leadership skills across a broader, more diverse organization,” said Ferranti.