James R. Deuschle Expands Responsibilities to Include Global Procurement

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Buffalo, NY, May 1, 2012 – Executive Vice President and Chief Financial Officer for Rich Products Corporation, James R. Deuschle has assumed responsibility for oversight of Global Procurement, announced Bill Gisel, President and Chief Executive Officer.

“Jim has continued to demonstrate strong leadership and valuable insight as a member of our Executive Leadership Team,” said Gisel. “During recent years, Jim has worked closely with Rich’s Procurement function on a number of critical projects. His keen insight has been a key factor in planning and forecasting the impact of commodities on our business.”

Reporting directly to Deuschle in this new role, will be William Gillmore, Global Chief Procurement Officer. Deuschle will continue to have responsibility for all aspects of financial leadership, including financial planning and reporting, as well as the Information Systems group for the company. He also is responsible for leading Rich’s Enterprise Risk Management Team and the oversight of the company’s strategic planning process.

James R. Deuschle

Deuschle joined Rich’s in 1994 as Director of Internal Audit. In 1995, he accepted the position of Corporate Controller. Four years later, Deuschle was named Vice President of Corporate Planning and Business Development with responsibilities for long-term financial planning, strategic business planning and acquisition integration.

Deuschle received a Bachelor of Science degree in Accounting from Canisius College (1984) and an Executive Master of Business Administration (MBA) degree from the University at Buffalo (1998). He is a graduate of the Harvard Business School Advanced Management Program and is a Certified Public Accountant in the state of New York.

Dachille, Kiener, Welker, Huddy, Fuchs Appointed to Critical New Global Roles

Accompanying the expansion of Deuschle’s role are the appointments of several other Finance leaders to critical new roles within the Finance department.

Georgia Dachille

In addition to her current responsibilities as Senior Vice President of Finance for the US/Canada region, Georgia Dachille will also oversee operational process ownership of enterprise planning with responsibility for the finance and strategic planning processes for the US/Canada region. Dachille’s responsibilities for strategic planning, financial analysis and forecasting as well as sales and operation planning extend beyond the US/Canada region to Rich’s overseas regions. Dachille began her career at Rich’s in the organization’s Internal Audit department in 1991. Dachille received a Bachelor of Science degree in Accounting (1987) and an MBA (1997) from Canisius College. She is also a Certified Public Accountant in the state of New York.

Mary Kiener

Newly appointed Vice President of Finance, Business Development, Mary Kiener has assumed responsibilities for financial forecasting, benchmarking, acquisitions modeling and business integration planning and execution. She also will continue to support the introduction of business intelligence tools on a worldwide basis and serve as the leader of Rich’s Planning and Development team. Kiener began her career at Rich’s in 1990 as an Internal Auditor. Since then, she has served in a variety of company leadership roles, including Director of Procurement & Logistics Finance, Director of Supply Chain Finance, Senior Vice President North American Finance, and Senior Vice President of International Finance. Kiener graduated from the University of Massachusetts with a Bachelor of Science degree in Economics, with a concentration in business administration. She received an MBA from the University of Buffalo.

Mike Welker

Mike Welker has assumed overall responsibility for building Rich’s acquisition and business integration capabilities in his new role as Vice President of Business Integration. His expanded role is critical as Rich’s continues to pursue growth opportunities through new acquisitions and joint ventures. A 30-year veteran of Rich’s, Welker has worked in various departments including Customer Service and Logistics, Operations, and Procurement. Welker received a Bachelor of Science degree in Industrial Technology – with concentrations in safety, operations, planning and procurement – from Buffalo State College (1993).

Sabrina Huddy

Sabrina Huddy has assumed responsibility as Director of International Finance for Rich’s Asia/Pacific, Europe/Middle East, Latin America, and South Africa Regions. In this role, Huddy will provide direction and guidance to International Finance leaders on financial reporting and analysis, including capital investment analysis, sourcing options, acquisition and divestitures, annual target setting and forecasting. Additionally, she will support the global introduction of new tools/technology. Her expertise will be leveraged by the company as it establishes new subsidiary businesses worldwide. Huddy began her career at Rich’s in 1990 as a Staff Accountant for the Rich Entertainment Group. Since then, she has served Rich’s in various capacities with roles as Operations Finance Analyst, Senior Business Analyst, Finance Manager (Bakery) and International Finance Manager. Huddy received a Bachelor of Science degree in Accounting (1990) and an MBA (1995) from Canisius College. She received certification as a Management Accountant in 1997.

Mike Fuchs

As the newly appointed Director of Finance for Rich’s Global Supply Chain, Mike Fuchs will provide strategic support, financial counsel and cost management expertise to Rich’s leaders. In this role, Fuchs will have chief responsibility for driving productivity and financial stability throughout Rich’s global supply chain network. A 15-year veteran of Rich’s, Fuchs began his career with Rich’s in 1997 as an Accountant for the Rich Entertainment Group. He has since served in Rich’s through various roles as Senior Accountant, Financial Analyst, Senior Financial Analyst, Manager of Finance (Customer Service and Logistics), and Director of Finance (Operations and Supply Chain). Fuchs received a Bachelor of Science degree in Accounting from the State University of New York at Fredonia (1996), and an Executive MBA from the University at Buffalo (2011).