Rich Products Corporation Introduces New Innovation Center and Atrium at its Buffalo World Headquarters

Buffalo, N.Y., June 24, 2014 – Rich Products Corp. today officially debuted its new expansive, multi-use Innovation Center and Atrium @ Rich’s following an $18.5 million renovation project at its World Headquarters on Niagara Street in Buffalo.

Conversion of the 25-year-old Rich Renaissance Niagara Atrium – considered a one-of-a-kind corporate headquarters at the time – to the Rich’s Innovation Center, signals a new approach to service and accessibility for Rich’s global customer base, while enhancing the collaborative work experience for  associates at the headquarters and around world.

Meanwhile, the new-look Atrium @ Rich’s serves up an expanded venue for public and private event hosting and catering excellence, accommodating social and business gatherings for up to 1,000 attendees.

The Innovation Center offers a new brand of collaborative meeting functionality, complete with broadcast-enabled presentation and learning areas and an ultra-modern test kitchen, equipped with communications technologies to link associates and customers around the world.

The Atrium @ Rich’s event space has been transformed into a venue that will excite and impress guests, from intimate gatherings, to the largest formal affairs. It serves as a link between Rich’s and the community to create lasting memories, while serving double-duty as a family-style collaboration area for impromptu business discussions.

The Atrium is also home to Dolly’s Café, the company’s cafeteria for associates.

With completion of the Innovation Center and Atrium project, Rich’s has reinvested more than $88 million in its Buffalo headquarters since 2007.

Rich’s leadership is already planning the company’s next upgrade. Next spring Rich’s will redesign its Research & Development Center on the third floor of the Atrium.  Work will include expansion of functional space and updates to lab specifications and equipment.