Rich’s Announces Acquisition of Dorgel Ltd.

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Buffalo, NY, March 26, 2012 – Rich Products of Canada, Ltd., has acquired Dorgel Ltd. & Elistan Foods, a leading manufacturer and marketer of frozen desserts and ice cream cakes sold across Canada.

Rich's Announces Acquisition of Dorgel Ltd.

The acquisition includes all aspects of Dorgel’s and Elistan’s business, including its entire product portfolio, manufacturing operations, research and development capabilities.

“We have first-hand knowledge of Dorgel’s and Elistan’s capabilities,” said Aldo Belvedere, President, Canada Division, Rich Products Corporation. “We’re confident that their products will superbly complement our existing line. Their excellent reputation and established distribution network will pave the way for Rich’s growth in Canada’s frozen dessert category.”

Rich's Announces Acquisition of Dorgel Ltd.

Dorgel and Elistan sell an expansive line of Dorgel-branded frozen desserts to top retailers across Canada, and have been innovating for more than 20 years.

“We’re thrilled about the acquisition,” said Belvedere. “It marks an important entry for Rich’s into the branded retail marketplace in Canada. In addition, the frozen dessert manufacturing capability in Canada positions us to meet the growing demand for ice cream and frozen desserts in this important market.”

Effective immediately, all 47 of Dorgel’s and Elistan’s Woodbridge, Ontario-based associates will join the Rich Products of Canada family. Owner Nick Lucchese joins Rich’s as Vice President, Business Development; and Eric Cannataro, co-owner, joins Rich’s as Plant Manager.

“Current Dorgel customers will not experience significant changes to their current business interactions or sales relationships,” continued Belvedere. “We anticipate a seamless transition.”