Rich’s Heightens Dedication to Customer Relationships with Creation of New Role

Buffalo, N.Y., September 15, 2012 – With customer relationship management more important than ever, Rich’s is ramping up its efforts to forge more meaningful and irreplaceable connections with customers with the creation of a new leadership position — Senior Vice President, Customer Experience.

Ted Rich, who has been serving as Managing Director of Rich’s Europe/Middle East Region, has been appointed to the company’s new Customer Experience post. 

In his new assignment, Rich will be charged with taking customer relationships to a deeper level by serving as the “voice of the customer” within the Rich’s organization.  He will spearhead advancement of the company’s distinctive “Rich Experience” strategy, engaging with customers to gain greater insight into Rich’s performance and to determine how the company can enhance the overall value it provides.

“Ted has established an outstanding reputation as an insightful leader who is exceedingly passionate about Rich’s and the success of our customers,” said Richard Ferranti, Executive Vice President and Chief Operating Officer, Rich Products Corporation. “This passion, combined with his broad-based knowledge and hands-on experience with customers in markets across the world, makes Ted the ideal candidate for this important new role.”

Prior to his management of the company’s Europe/Middle East Region, Rich served as Rich’s Vice President of International Marketing and Business Development, and then as President of Rich’s Foodservice Division.  In addition, he held a series of progressive positions, including Regional Sales Manager in Foodservice, Strategic Sourcing Manager in Procurement, and Vice President for Toppings and Icings in North America.

Before joining Rich’s in 1995, Rich worked for the NBA’s Seattle Supersonics as a sales manager.  He also has held positions with Northwest Parent Publishing, in Seattle, and the Travers-Schutte & Company advertising agency, in Buffalo.

Rich earned his bachelor’s in political science from the University of Vermont and a Master of Business Administration from the State University of New York at Buffalo.

 Ted Rich is the son of Bob Rich, Jr., Chairman of Rich Products Corporation.