Rich’s Launches New Line of Ice Cream-filled Cupcakes

Buffalo, NY, April 3, 2012 – Rich Products Corporation recently added ice cream-filled cupcakes to its product offering. Sold under Rich’s Jon Donaire brand, these new cupcakes are offered in two cake flavors – yellow and chocolate. A rich, creamy vanilla ice cream is found at the center of these moist and delicious cupcakes. And, the cupcakes come topped with a smooth, whipped topping – creating a perfect, handheld dessert solution.

Rich's Launches New Line of Ice Cream-filled Cupcakes

“The development of these ice cream cupcakes is an exciting new innovation for Rich’s,” said Liz Perkins, Marketing Manager for Rich’s In-Store Bakery division. “It’s unlike anything we’ve seen in the market before. Whether you’re searching for dessert options for your child’s birthday party or for something sweet for your family to enjoy after dinner, Jon Donaire’s ice cream cupcakes are the perfect solution.”

According to The Food Network*, cupcakes are trending as the nation’s number one dessert. In-store bakery cupcake sales were up six percent during the past three years and cupcakes are penetrating foodservice menus at a rapid pace.

These cupcakes will be available for consumer purchase in the frozen case in the in-store bakery section of many grocery retailers across the nation (flavors vary by location).

“So far the initial launch of this product has been strong,” said Perkins. “Retailers and customers can look for forward to additional flavors in the coming months.”

To learn more about, or purchase this product for your retail or in-store bakery locations, visit www.richsisb.com or call 1-800-828-2021.