Associates at Rich’s New Britain plant had everyone screaming for ice cream on Valentine’s Day, as they kicked off, or shall we say “licked” off, a six-week fundraising campaign to benefit the March of Dimes of Central Connecticut.
“It was a cool celebration for a great charity,” said Angel Cyr, Operations Support. “When it comes to a good cause, the calories don’t count!”
The associates invited members of the New Britain Police Department, employees of Stanley Black & Decker Hand Tools, and other neighbors to join them for the fun event.
“Black & Decker donated proceeds from discounted tool sales to benefit March of Dimes, so we thought it was particularly appropriate to include them,” said Cyr.
But the ice cream social wasn’t all “sweet and nice.” A friendly competition developed between the plant’s first and second shifts, as associates emptied their pockets and pocketbooks to see who could contribute the most. The record books show that the first shift bested the second shift $984 to $765. But there were no hard feelings over the score, because in this competition everyone was a winner. The cherry on top was from an additional $117 contributed by the plant’s office staff.
When the contributions were tallied at the end of the day, New Britain’s ice cream social had raised funds far surpassing the plant associates’ six-week campaign goal of $1,500. The $1,830 collected through the “sweet” fundraiser will directly support the mission of the March of Dimes to preventing birth defects and infant mortality.