Two Products Conquer Gluten-Free Cravings

Minneapolis, MN, January 25, 2011 – Individuals who follow a gluten -free lifestyle either out of necessity or dietary desire are growing in rapid numbers. Thus, there is a growing need for products to fit these lifestyles that are both high-quality and great tasting. French Meadow Bakery is pleased to offer two items that will meet these needs and make tasteless gluten-free products a thing of the past: a Gluten-Free Tortilla and a Gluten-Free Fudge Brownie.

Gluten-Free Lavendar Brownies

According to the Celiac Disease Foundation, 1 in every 133 people in America have Celiac Disease, a condition in which the body is unable to process gluten. This restricts eating everyday foods made with wheat, rye or barley. “At French Meadow Bakery, we know it is difficult to live without foods we love and recognize the need to provide a wide variety of great-tasting products to these consumers,” said Beth Naffziger, Brand Manager for French Meadow Bakery. “We are proud that our Gluten-Free Tortilla and the Gluten-Free Fudge Brownie offer the taste and texture of the traditional items but are made with without gluten!”

Gluten-Free Tortilla

The French Meadow Bakery Gluten-Free Tortilla is both hearty and nutritious and offers individuals numerous ways to enjoy their favorite dishes. The soft tortillas are made with all-natural ingredients such as rice and tapioca. They can be refrigerated for freshness and are perfect for meal planning. Six tortillas come in a pack and the suggested retail price is $4.99.

Gluten-Free Tortillas

“Our Gluten-Free Tortilla is one of our most versatile products. It is ideal for a breakfast burrito on the go, as a delicious wrap stuffed with nutritious ingredients, a quesadilla or even toasted and served as pita chips,” continued Naffziger. “At French Meadow Bakery, we understand the importance of making products with terrific versatility so that consumers have a wide variety of recipe choices.”

The gluten-free market has grown tremendously in the past year, both in conventional shopping markets and natural food stores. According to SPINS data, a market research and consulting firm for the Natural Products Industry, gluten free tortillas experienced the most year-over-year growth in 2010 in the conventional channel, with 69% growth versus prior year.

Gluten-Free Fudge Brownie

Gluten-Free Fudge Brownies

The French Meadow Bakery Gluten-Free Fudge Brownie is a best-in-class brownie that can stand the taste test of the most avid chocolate fans. Decadently re-formulated for improved taste and texture, these brownies are ideal as a snack on-the-go or sweet treat to complement a meal. Packaged in a box of nine and purchased frozen, these delicious brownies can be tossed in school lunch box or taken to work and will be thawed by lunch.

French Meadow Bakery understands the paramount concern of cross-contamination, which is why the brownies are individually wrapped. Boasting a deep, rich chocolaty flavor, they are made with no artificial ingredients, preservatives or colors and retail for $6.99.

Gluten-Free Products

French Meadow Bakery’s gluten-free products are made in a dedicated gluten-free facility and carry the seal of the Gluten-Free Certification Organization ( French Meadow Bakery products can be found in stores nationwide including, Whole Foods, Safeway and natural food markets.

“Both of these products make living gluten-free easier and more delicious than ever,” said Naffziger. “Gone are the days of flavorless gluten-free products. We are committed to making great tasting products and are thrilled to add these two new products to French Meadow Bakery’s line-up of gluten- free breads, pizza crusts and cupcakes.”

About French Meadow Bakery

French Meadow Bakery® is the oldest, continuously operating, certified-organic bakery in the United States. French Meadow Bakery is internationally recognized as a leading provider of naturally delicious and nutritious bakery products and desserts that suit a variety of needs from organic and gluten-free products to vegan, yeast-free, and kosher items. The company’s best-selling breads are endorsed by nutrition experts Dr. Barry Sears, Dr. Andrew Weil, and Dr. Ann Louise Gittleman. Its trend-setting products are available nationally at mainstream grocers and independent natural food stores.