Be the Trusted First Choice

What “Family” Means for Our Customers

Families support each other. When someone in the family has a need, everyone bands together to help. This is how we work with our customers; we help them overcome obstacles and support their growth. We aim to listen and understand, stay flexible and open minded, and work together to discover solutions that have real impact. We’re an industry-leading solutions provider – not just product solutions, but superior, customized business solutions for our customers. In other words, when you work with Rich’s, you become a member of our family, and we do everything possible to nurture our family.

We genuinely care about our customers and are committed to understanding their businesses and the people they serve. We strive to be a part of our customers’ organizations and we are passionate about using our industry knowledge and expertise to become extensions of their internal teams. We work hard for our customers and don’t believe in letting them down. Business is personal for us.

Rich’s Sponsors Women’s Foodservice Forum Career Progression Study

In July, the Women’s Foodservice Forum (WFF) presented the results of a career progression study that Rich’s sponsored at the 12th Annual WFF 2014 Executive Summit in New Orleans. As a strong advocate for internal professional development and cross-functional training for its associates, Rich’s provided…

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The Best Customer Care Is Based on Intimacy

In today’s fast-paced world of social media, word of mouth can damage a company’s standing in the blink of an eye, throwing its quest for best-in-class customer satisfaction off course without warning – and doing so in a public arena. Instead of contacting the manufacturer…

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Confronting Business Challenges with Confidence

Matt Kiefer knows how important the knack for problem-solving is to the success of any commercial endeavor, including the global business at Rich’s. “It pays to expect the unexpected,” says Kiefer, the marketing manager for Toppings & Icings and also Desserts in Rich’s Canada Division….

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Rich’s Nut-Free Frosted Sugar Cookies Deliver Satisfying Solution to Recent “Nut Allergy Ecosystem Survey” Findings

Today’s consumers are bombarded with choices in every grocery aisle. Purchase decisions are based on everything from preference and price-point to health benefits and ingredient profile. A recent study conducted by Rich’s revealed that food allergies are playing a growing part in purchase decisions with…

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Rich’s Nut-Free Frosted Sugar Cookies

Rich’s Digital “RED” Tool Clears Customer Path to Purchase

As a customer-centric organization, Rich’s is always focused on supporting its customers in their efforts to build more sales and profits. “At the end of the day, this is a people business, and without strong relationships that help customers become more successful in the marketplace,…

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Rich’s Digital “RED” Tool Clears Customer Path to Purchase

What’s the Birthday Cake of the Future? Ask America’s Kids

Rich’s Senior Marketing Manager Deanne McDonell sounds almost giddy when discussing what young children believe the birthday cake of the future should look like. For one 11-year old boy, his dream birthday cake was a sombrero shaped taco, complete with gummy worms and breath mints…

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The Rich Experience Goes Global at 2013 IBIE Expo

In early October, a large contingent of associates representing the far reaches of Rich’s global enterprise converged in Las Vegas, Nevada, for the International Bakery Industry Expo (IBIE). The convention, held once every three years, is the preeminent industry event, assembling the largest collection of…

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Rich’s Launches Peanut-Free/Tree Nut-Free Frosted Sugar Cookies – A Great-Tasting, Worry-Free Indulgence

The sweetness and simplicity of sugar cookies, with their eye-catching frosted tops and mouth-watering flavor, have made the indulgent treat a cornerstone in America’s love affair with cookies for decades. Rich’s new fully-finished Frosted Sugar Cookies are now available in the marketplace and meet the…

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Rich’s Korea Plant Receives HACCP Safety Certification

Rich’s frozen and UHT (ultra-high temperature) emulsions manufacturing facility in Daegu, Korea recently received the HACCP (Hazard Analysis and Critical Control Points) certification from the Korea Food and Drug Administration (KFDA).  After a rigorous inspection process, the KFDA confirmed that the Daegu facility satisfactorily meets…

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Rich’s School Nutrition Roundtable Uncovers Needs, Shares Opportunities and Successes

New school foodservice trends, products and training methods were among the topics on the plate at Rich’s sixth annual School Nutrition Roundtable, attended by a select, diverse group of school nutrition professionals from across the United States.  “The School Nutrition Roundtable illustrates the Rich Experience…

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f’real Goes Global: US Military Personnel Stationed in Europe are f’real F’natics

Tens of thousands of America’s finest military personnel are stationed throughout Europe, far away from family, friends and the simple pleasures of everyday American life. Nothing tastes more like home than an original American milkshake made with real ice cream and milk. Thanks to f’real,…

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Rich’s Hosts Food Service Management Institute Conference

Rich’s recently welcomed the National Association of College & University Food Service’s (NACUFS) annual Food Service Management Institute (FSMI) conference, marking the 15th consecutive year hosting it. The NACUFS selects individuals from colleges, universities, medical learning centers and private academies across the country to participate in…

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Rich’s Wows Crowds at India Food Exhibition

Rich’s exhibit was once again a premier stop for visitors and participants of the 28th AAHAR expo, the largest fair for the Food & Hospitality sector in India, held in New Delhi. Rich’s brought the Rich Experience to life, transporting visitors to a trendy QSR…

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Empowerment, Engagement and Essential Leadership Development: WFF Leadership Conference is a Rewarding Experience for Rich’s Attendees

Thirty Rich’s associates and leaders recently attended the Annual Leadership Development Conference presented by the Women’s Foodservice Forum (WFF). The dynamic group returned to Rich’s with a renewed sense of passion, heightened self-awareness and valuable personal reflection. Through workshops and networking opportunities, they strengthened essential…

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Rich’s Culinarian Young Jin Choi Earns South Korea’s Prestigious Master Baker Certificate

Rich Products of South Korea is proud to announce that team member Young Jin Choi has earned the extraordinary title of Master Baker, the highest certificate awarded to baking experts by the South Korean government. Years of dedication to his craft, professionalism and technical expertise…

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Rich’s Delivers Pizza Prowess to University at Buffalo’s New Crossroads Culinary Center

The Crossroads Culinary  Center at the University at Buffalo, State University of New York (UB), is a remarkable new dining experience for students and Rich’s pizza creations are positioned at the forefront of this fresh, market-style eatery. Rich’s perfected the thin crust, New York-style pizza students crave…

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Sprinkles and Swirls: “Home Baker Training” in India Gives Rise to Women Entrepreneurs

In India and other parts of the Asian continent, Rich Products Corporation is showing women not just how to enhance their skills in the kitchen, but also how to leverage them into moneymaking careers.  Through its growing Home Baker Training Program, the company is helping…

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Rich’s Culinarians invited to support prestigious CIA Worlds of Flavor Conference

Each year, the Culinary Institute of America (CIA) hosts an annual conference that is likened to the Oscar’s of the culinary world. It brings together international chefs, exotic ingredients, native cooking techniques and, as the name suggests, Worlds of Flavor. It’s quite simply a chef’s…

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Rich’s Argentine Speaks Out on Integrated Talent Management

Stephanie Argentine loves to talk about “kick-the-door-open” opportunities. As the Global Director of Talent Management & Organizational Development for Rich Products Corporation, Argentine and her team often are fixated on “identifying doors that the business has cracked open and then figuring out, from a talent…

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New China Plant Makes Rich’s No. 1 Producer Of Non-Dairy Toppings and Icings in Asia

More than 20 years ago, Rich Products Corporation began establishing a foothold in China, the first focal point for the U.S. company’s planned international expansion. Fast-forward to 2012:  Now a global food solutions leader, Rich’s recently celebrated the opening of an innovative new production facility…

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Serving Up a Berrylicious Superfood:Rich’s Chef Shines at Culinary Institute

Blueberries and broccoli.  Spinach and salmon.  Turkey and tomatoes.  Believe it or not, these seemingly disparate foods do have a common denominator.  Rich in nutrients, disease-fighting properties and tasty goodness, they’ve all been hailed as “superfoods” by members of the medical and nutrition communities.  Powerful…

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Discovering China’s Bakery Secrets

When a group of leading bakers from across the United Kingdom traveled to China last spring, their intent was simple: discovery. They returned home with new ideas, opportunities and friendships. The Shanghai and Beijing market tour, hosted by Rich’s, revealed new perspectives and opportunities well…

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Discovering China’s Bakery Secrets

Rich’s Expands into Emerging Western Asia Market

After years of work and preparation, Rich Products Corporation proudly welcomes the newest extension of our family: Rich’s Turkey, a wholly-owned subsidiary located in Istanbul. Led by general manager Dr. Burak Sinayis, Rich’s Turkey sells non-dairy Whip Topping Base a rapidly increasing list of customers…

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Rich’s Expands into Emerging Western Asia Market

Hard Rock International Names Rich’s a 2011 Rock Star

Rich Products Corporation received rock star status when it was named “Culinary Partner of the Year” by Hard Rock International, one of the world’s most globally recognized brands with 173 venues in 53 countries, during the brand’s annual Global Conference. Rich’s never-ending commitment to “be…

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Hard Rock International Names Rich’s a 2011 Rock Star

Rich’s Continues Aggressive Global Expansion with New Plant in Korea

It was quite the warm reception in late September when a small group of Rich Products Corporation leaders, led by Bob and Mindy Rich, touched down in southeast Korea to attend the ribbon cutting ceremonies for Rich’s new non-dairy facility in the city of Daegu….

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Rich’s Continues Aggressive Global Expansion with New Plant in Korea

Rich’s On-Trend Bettercreme® Whipped Icing Flavors Take the Cake!

In 1978, Rich’s launched its revolutionary Bettercreme® brand – a lighter icing that is just sweet enough. Offering a smooth, creamy and flavorful taste while having zero grams of trans fat and fewer calories per serving than traditional buttercream, it is no surprise that Bettercreme…

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“The YOU Doctors” Sold on SeaPak Salmon Burgers

SeaPak Salmon Burgers got a big thumbs-up from “The YOU Doctors” recently in an article on their blog. When asked about the health benefits of salmon, “The YOU Doctors” recommendations included eating salmon burgers a few times each week to reap the benefits of the…

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Rich’s In-Store Bakery Division: Categorically Excellent

Citing Rich’s innovation and commitment to customer service, Supermarket News magazine in October 2010 bestowed Rich’s In-Store Bakery (ISB) Division one of its “Category Excellence” awards, which recognize suppliers who support brand and category performance at retail in a variety of ways. The awards paid…

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Deamme McDonnell, Segment Marketing Manager, In-Store Bakery Division, accepts the award on behalf of Rich's

Rich’s Foodservice Honored as 2010 “Supplier of the Year”

Rich’s unwavering efforts to be the trusted first choice for customers earned its Foodservice Division recognition as a 2010 frozen food “Supplier of the Year” – not once, but twice. First, the Texas-based Ben E. Keith Co., the nation’s eighth-largest broadline foodservice distributor, named Rich’s…

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Casa, Ashcraft Get Cooking with Meatballs

Casa Di Bertacchi, maker of authentic Italian meatballs available at club stores nationwide, is proud of its unique, collaborative effort with New York Times best-selling author Stephanie Ashcraft. When the Rich Products’ associates behind brand Casa Di Bertacchi went searching for the best way to…

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Casa, Ashcraft Get Cooking with Meatballs