Be the Trusted First Choice

What “Family” Means for Our Customers

Families support each other. When someone in the family has a need, everyone bands together to help. This is how we work with our customers; we help them overcome obstacles and support their growth. We aim to listen and understand, stay flexible and open minded, and work together to discover solutions that have real impact. We’re an industry-leading solutions provider – not just product solutions, but superior, customized business solutions for our customers. In other words, when you work with Rich’s, you become a member of our family, and we do everything possible to nurture our family.

We genuinely care about our customers and are committed to understanding their businesses and the people they serve. We strive to be a part of our customers’ organizations and we are passionate about using our industry knowledge and expertise to become extensions of their internal teams. We work hard for our customers and don’t believe in letting them down. Business is personal for us.

Celebrating 30 Years of Rich’s On Top®

Rich Products revolutionized the non-dairy frozen food industry in 1986 when it launched On Top® — the first pre-whip topping in a bag that out-performed its aerosol and dairy-based counterparts in versatility, stability and taste. Today, Rich’s celebrates the 30th anniversary of On Top®, one of the global food manufacturer’s most innovative and iconic products. […]

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Rich Family Foundation Partners with Cornell In New Global Food Safety Research Lab

Ensuring that populations all over the planet have a safe food supply is critical.  And for a worldwide food company such as Rich Products Corporation, promoting high-level research that will keep the global food supply safe for generations to come directly supports its values to be the trusted first choice and to deliver cutting-edge innovation. […]

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Feeding the Marines: Rich’s Helps Combat Culinary Challenges and Inspire Creativity

The men and women of the United States Marine Corps (USMC) are recognized worldwide for their drive for excellence, self-discipline and intense training. In an effort to excel at everything they do, the Corps’ elite training program extends beyond the air, land and sea battlegrounds, and into the kitchens that feed the Marines. Through years […]

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Rich’s Trend to Table Media Event Makes News

The last week in October, Rich’s hosted the first-ever Trend to Table media event in Rich’s Customer Solution Studio inside the Innovation Center at WHQ. Nine foodservice and in-store bakery media editors from top industry publications participated in the half-day session featuring four of today’s up-and-coming chefs from across the US. Datassential, Rich’s research and […]

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Rich’s New Sweet Middles are Small in Size, Big In Flavor

Tasty, bite-sized cookie sandwich sensations are peanut- and tree nut-free and do not contain artificial colors, artificial flavors or high fructose corn syrup Rich’s ability to anticipate and meet market trends with innovative new products is a clear competitive advantage, and understanding the difference between a trend and a fad is critical to in-store bakery success. […]

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ROAR Rides the Fast Track to Growth and Success

For the 9th consecutive year, ROAR Logistics, Inc. was recognized as one of Buffalo’s Fast Track Companies by Buffalo Business First Magazine. Another record-breaking year for ROAR lead to a dramatic rise on the prestigious listing, climbing quickly from last year’s post at #42 to the #15 position. “This award represents our ongoing commitment to […]

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Take a Bite Out of National Cheesecake Day

Dense and creamy, drizzled with cherry glaze, or infused with rich flavors like chocolate or caramel, who can resist the awesome array of cheesecake varieties that have found themselves onto almost every dessert menu nationwide. July 30th is National Cheesecake Day, a day of celebration honoring this traditional dessert whose earliest evidence dates back to […]

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Geopolitical Supply and Demand Requires “Category Management” Expertise

When America’s nightly news anchors tell us the price of crude oil overseas has dropped another $5 or $10 a barrel, Lynn Lorenc makes a little note of it in the back of her head. As Vice President of Global Procurement for Rich’s anchor U.S./Canada Region, Lorenc knows such fluctuations might very well have serious […]

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In Rich’s Innovation Center, Everyone Gravitates Toward the Kitchen

Inside Rich’s new “Innovation Center and Atrium @ Rich’s” at its world headquarters in Buffalo, N.Y., Stephen Rich surveys the sparkling Innovation Kitchen and Customer Solution Studio that, as Innovation Center Chef, are now his domain.  He gazes down the impressive 20-foot countertop made of Italian marble in the Customer Solution Studio and scans the […]

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Rich’s Sponsors Women’s Foodservice Forum Career Progression Study

In July, the Women’s Foodservice Forum (WFF) presented the results of a career progression study that Rich’s sponsored at the 12th Annual WFF 2014 Executive Summit in New Orleans. As a strong advocate for internal professional development and cross-functional training for its associates, Rich’s provided a significant grant to fund the research that was introduced […]

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The Best Customer Care Is Based on Intimacy

In today’s fast-paced world of social media, word of mouth can damage a company’s standing in the blink of an eye, throwing its quest for best-in-class customer satisfaction off course without warning – and doing so in a public arena. Instead of contacting the manufacturer directly when they have product problems, many consumers today are […]

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Confronting Business Challenges with Confidence

Matt Kiefer knows how important the knack for problem-solving is to the success of any commercial endeavor, including the global business at Rich’s. “It pays to expect the unexpected,” says Kiefer, the marketing manager for Toppings & Icings and also Desserts in Rich’s Canada Division. “Our commitment to being the ‘Trusted First Choice’ for our […]

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Rich’s Nut-Free Frosted Sugar Cookies Deliver Satisfying Solution to Recent “Nut Allergy Ecosystem Survey” Findings

Today’s consumers are bombarded with choices in every grocery aisle. Purchase decisions are based on everything from preference and price-point to health benefits and ingredient profile. A recent study conducted by Rich’s revealed that food allergies are playing a growing part in purchase decisions with 67 percent of respondents taking nut allergies into account when […]

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Rich’s Nut-Free Frosted Sugar Cookies

Rich’s Digital “RED” Tool Clears Customer Path to Purchase

As a customer-centric organization, Rich’s is always focused on supporting its customers in their efforts to build more sales and profits. “At the end of the day, this is a people business, and without strong relationships that help customers become more successful in the marketplace, nothing else matters,” said Monica H. San Miguel, who leads […]

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Rich’s Digital “RED” Tool Clears Customer Path to Purchase

What’s the Birthday Cake of the Future? Ask America’s Kids

Rich’s Senior Marketing Manager Deanne McDonell sounds almost giddy when discussing what young children believe the birthday cake of the future should look like. For one 11-year old boy, his dream birthday cake was a sombrero shaped taco, complete with gummy worms and breath mints on the brim of the sombrero”, shares McDonell, while citing […]

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The Rich Experience Goes Global at 2013 IBIE Expo

In early October, a large contingent of associates representing the far reaches of Rich’s global enterprise converged in Las Vegas, Nevada, for the International Bakery Industry Expo (IBIE). The convention, held once every three years, is the preeminent industry event, assembling the largest collection of suppliers, customers and bakery experts in North America. Just inside […]

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Rich’s Launches Peanut-Free/Tree Nut-Free Frosted Sugar Cookies – A Great-Tasting, Worry-Free Indulgence

The sweetness and simplicity of sugar cookies, with their eye-catching frosted tops and mouth-watering flavor, have made the indulgent treat a cornerstone in America’s love affair with cookies for decades. Rich’s new fully-finished Frosted Sugar Cookies are now available in the marketplace and meet the high standards for quality, flavor and appearance that consumers expect […]

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Rich’s Korea Plant Receives HACCP Safety Certification

Rich’s frozen and UHT (ultra-high temperature) emulsions manufacturing facility in Daegu, Korea recently received the HACCP (Hazard Analysis and Critical Control Points) certification from the Korea Food and Drug Administration (KFDA).  After a rigorous inspection process, the KFDA confirmed that the Daegu facility satisfactorily meets all the HACCP food safety and quality assurance requirements, making […]

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Rich’s School Nutrition Roundtable Uncovers Needs, Shares Opportunities and Successes

New school foodservice trends, products and training methods were among the topics on the plate at Rich’s sixth annual School Nutrition Roundtable, attended by a select, diverse group of school nutrition professionals from across the United States.  “The School Nutrition Roundtable illustrates the Rich Experience at its best, giving Rich’s the opportunity to build intimacy […]

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f’real Goes Global: US Military Personnel Stationed in Europe are f’real F’natics

Tens of thousands of America’s finest military personnel are stationed throughout Europe, far away from family, friends and the simple pleasures of everyday American life. Nothing tastes more like home than an original American milkshake made with real ice cream and milk. Thanks to f’real, the brave Army and Air Force men and women are […]

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Rich’s Hosts Food Service Management Institute Conference

Rich’s recently welcomed the National Association of College & University Food Service’s (NACUFS) annual Food Service Management Institute (FSMI) conference, marking the 15th consecutive year hosting it. The NACUFS selects individuals from colleges, universities, medical learning centers and private academies across the country to participate in workshops and presentations on a variety of food service disciplines. […]

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Rich’s Wows Crowds at India Food Exhibition

Rich’s exhibit was once again a premier stop for visitors and participants of the 28th AAHAR expo, the largest fair for the Food & Hospitality sector in India, held in New Delhi. Rich’s brought the Rich Experience to life, transporting visitors to a trendy QSR lounge boasting live bakery demos, high-end merchandising and cool dessert […]

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Empowerment, Engagement and Essential Leadership Development: WFF Leadership Conference is a Rewarding Experience for Rich’s Attendees

Thirty Rich’s associates and leaders recently attended the Annual Leadership Development Conference presented by the Women’s Foodservice Forum (WFF). The dynamic group returned to Rich’s with a renewed sense of passion, heightened self-awareness and valuable personal reflection. Through workshops and networking opportunities, they strengthened essential leadership competencies and developed scores of industry connections. They formed […]

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Rich’s Culinarian Young Jin Choi Earns South Korea’s Prestigious Master Baker Certificate

Rich Products of South Korea is proud to announce that team member Young Jin Choi has earned the extraordinary title of Master Baker, the highest certificate awarded to baking experts by the South Korean government. Years of dedication to his craft, professionalism and technical expertise led to Choi’s distinguished honor. The Master Baker title positions […]

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Rich’s Delivers Pizza Prowess to University at Buffalo’s New Crossroads Culinary Center

The Crossroads Culinary  Center at the University at Buffalo, State University of New York (UB), is a remarkable new dining experience for students and Rich’s pizza creations are positioned at the forefront of this fresh, market-style eatery. Rich’s perfected the thin crust, New York-style pizza students crave and now thousands of authentic, made-to-order pies are being dished-up […]

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Sprinkles and Swirls: “Home Baker Training” in India Gives Rise to Women Entrepreneurs

In India and other parts of the Asian continent, Rich Products Corporation is showing women not just how to enhance their skills in the kitchen, but also how to leverage them into moneymaking careers.  Through its growing Home Baker Training Program, the company is helping thousands of everyday homemakers become successful entrepreneurs, running home businesses […]

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Rich’s Culinarians invited to support prestigious CIA Worlds of Flavor Conference

Each year, the Culinary Institute of America (CIA) hosts an annual conference that is likened to the Oscar’s of the culinary world. It brings together international chefs, exotic ingredients, native cooking techniques and, as the name suggests, Worlds of Flavor. It’s quite simply a chef’s Nirvana. Two of Rich’s professional culinary team members were invited […]

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New China Plant Makes Rich’s No. 1 Producer Of Non-Dairy Toppings and Icings in Asia

More than 20 years ago, Rich Products Corporation began establishing a foothold in China, the first focal point for the U.S. company’s planned international expansion. Fast-forward to 2012:  Now a global food solutions leader, Rich’s recently celebrated the opening of an innovative new production facility in the Chinese metropolis of Tianjin.  Joining sister plants in […]

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Serving Up a Berrylicious Superfood:Rich’s Chef Shines at Culinary Institute

Blueberries and broccoli.  Spinach and salmon.  Turkey and tomatoes.  Believe it or not, these seemingly disparate foods do have a common denominator.  Rich in nutrients, disease-fighting properties and tasty goodness, they’ve all been hailed as “superfoods” by members of the medical and nutrition communities.  Powerful enough to help fight cancer, lower cholesterol and even improve […]

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Discovering China’s Bakery Secrets

When a group of leading bakers from across the United Kingdom traveled to China last spring, their intent was simple: discovery. They returned home with new ideas, opportunities and friendships. The Shanghai and Beijing market tour, hosted by Rich’s, revealed new perspectives and opportunities well beyond expectations. Organized by British baking industry icon David Powell, […]

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Discovering China’s Bakery Secrets