India’s hilly terrain poses a challenge to capturing and retaining rainwater, which naturally runs off the hillsides as quickly as it falls, depleting the water table and leading to water scarcity in the region. To help ensure vital water resources are preserved in Rudana, a rural agricultural village just 80 kilometers from Rich’s Kala Amb factory, Rich’s funded the installation of two check dams in 2022. These types of rain harvesting projects are a simple but effective solution to replenish the groundwater supply and bring relief to villagers.
Rich’s contracted Aastha Welfare Society, a non-government agency, to build two check dams. In one area, a reinforced cement concrete (RCC) check dam was constructed to collect water which is transported into the village for drinking and irrigation through an underground pipeline. Elsewhere in the village, a water pond check dam was excavated to create an area for rainwater to pool and gradually refill the water table. The projects were completed by the end of 2022, and each has the capacity to hold approximately 1440 kiloliters of water, and to be refilled up to 15 times in a season, giving villagers improved access to the precious water they need to grow crops and support their families.