We believe in harnessing the full value of food – and in helping more by wasting less. It’s why we’re ensuring excess food gets to those who need it most.
In the UK, we’re launching the Seconds Project. Like supermarkets selling boxes of broken cookies or wonky veggies, the Seconds Project offers perfectly imperfect products at a discount. Twice weekly, items are made available cheaper than in-store prices. Unsold products are donated to FareShare, the UK’s network of charitable food redistributors. These donations help fight hunger and reduce waste by distributing food to nearly 9,500 frontline organizations.
Our journey starts with diverting operational waste from landfill. It continues with keeping good food out of the trash. The Seconds Project is one more way we’ll reduce our food footprint as part of the 10X20X30 initiative – contributing to a shared goal to halve food waste by 2030.