Executive Vice Chairman

As Executive Vice Chairman, Bill Gisel is responsible for the strategy, governance and long-term growth of all the Rich family business enterprises. Prior to becoming Executive Vice Chairman, Bill served as Rich’s Chief Executive Officer from 2006 to 2019.

His career with Rich’s began in 1982 when he joined the company as its first General Counsel. Since that time, he’s taken on a wide range of key leadership roles in the organization. As Vice President of Rich’s International Division and ultimately as Executive Vice President of International and Strategic Planning, Bill spearheaded Rich’s highly successful transformation into a global entity conducting business in more than 100 countries.

Career Highlights

Early in his career, Bill also played a role in Rich’s entry into the professional baseball business, acquiring the Buffalo Bisons and leading the public-private partnership to build the downtown Buffalo ballpark known today as Sahlen Field.

In 1996, Bill became Rich’s President and Chief Operating Officer and was named Chief Executive Officer in 2006. Under Bill’s leadership, Rich’s quadrupled in size, while continuing its global expansion strategy.

Bill earned his bachelor’s degree from Williams College, a Juris Doctorate from the Emory University School of Law and his MBA from the University of Rochester William E. Simon Graduate School of Business Administration.

Awards & Honors
  • Rich’s Women Supporting Women Pioneer Award
  • Women’s Foodservice Forum: Outstanding Board Service Award
  • Nichols School Centennial Medal
  • Nichols School Distinguished Alumnus Award
  • Canisius College Business Executive of the Year
  • University at Buffalo Executive of the Year
  • Niagara University Caritas Medal
  • Business First of Buffalo Lifetime Achievement Award
  • Buffalo Niagara Outstanding Executive Award PRSA

Boards & Leadership

An active community leader, Bill has chaired the boards of the Western New York Broadcasting Association, John R. Oishei Foundation, Nichols School and the Business Leaders Task Force – Racial Equity Roundtable. He also served as board member for the Community Foundation of Greater Buffalo and the New York Federal Reserve Bank Advisory Board. In addition to the Rich Products board of directors, Bill currently serves as a board director of Moog, Inc. and Key Bank.

Along the way, he has authored two books – The Ride: Cycling for Life and In All Her Steps.