As Executive Vice Chairman, Bill Gisel is responsible for the strategy, governance and long-term growth of all the Rich family business enterprises. Prior to becoming Executive Vice Chairman, Bill served as Rich’s Chief Executive Officer from 2006 to 2019.
His career with Rich’s began in 1982 when he joined the company as its first General Counsel. Since that time, he’s taken on a wide range of key leadership roles in the organization. As Vice President of Rich’s International Division and ultimately as Executive Vice President of International and Strategic Planning, Bill spearheaded Rich’s highly successful transformation into a global entity conducting business in more than 100 countries.