Ted Rich was named Executive Vice President, Organizational Excellence and appointed to Rich’s Executive Team, effective January 2019. In this new role, Ted will build Rich’s strategic capabilities and associate competencies, support associate and leader development and advance Rich’s digital workplace.
Since joining Rich’s in 1995, Ted has gained a unique perspective given the various customer-facing roles he has had within Rich Products, including his most recent role as SVP, Chief Customer Experience Officer, where he led Rich’s global sales, marketing and culinary functions, as well as critical Demand Creation activities worldwide. Previously, Ted was SVP, Customer Experience and Europe/Middle East Region Leader. He has held positions as Leader of US/Canada Region’s Foodservice Division as well as Vice President, Marketing and Business Development for the company’s international regions. Prior to that, Ted served in a series of progressively senior positions, including Regional Sales Manager, Foodservice Division; Strategic Sourcing Leader for the Procurement Department; and Vice President, Toppings and Icings Product in North America.
Before joining Rich’s, Ted worked for the Seattle Supersonics NBA team as a sales manager. He also held positions with North West Parent Publishing in Seattle and Travers-Schutte & Company Advertising in Buffalo, NY.
Ted earned his Bachelor of Science degree from University of Vermont and a Master of Business degree from the State University of New York at Buffalo.