Rich Products Corporation Introduces Two Innovative, Flavorful Icings for In-Store Bakeries

Buffalo, NY, May 28, 2010 – Rich Products Corporation announces two exciting additions to its popular line-up of perfectly sweet whipped icings: Cookie Crunch® Bettercreme® with Chips Ahoy!® and Lemon Bettercreme®.

Rich’s Bettercreme® Whipped Icing was first launched in 1978, bringing a revolutionary new light, fluffy, easy to use icing to the In-Story Bakery. Over 30 years later, Rich’s continues product innovation with the introduction of new products and programs. Today, the broad Bettercreme icing lineup offers a wide variety of colors, flavors and specialty icings that cater to consumer’s preference for Whipped icings. The company’s newest additions to the portfolio allow in-store bakeries to capitalize on the latest flavor profile trends to increase customer satisfaction and bakery profitability.

“We know consumers prefer whipped icing,” said Ann Boyd, senior marketing manager, Rich’s Corporation, “and we’re thrilled to offer today’s shopper new, exciting and delicious whipped icing flavors.”

Rich’s New Lemon Bettercreme Icing Boasts Sweet Meyer Lemon Flavor

Two Innovative Flavorful Icings for In-Store Bakeries

Rich’s Lemon Bettercreme is made with the flavor of a special variety of lemon, the Meyer lemon, which blends the traditional tart flavor of lemons with the sweetness of mandarin oranges. This lemon was introduced into the United States from China in 1908 by Frank Meyer. In recent years, the Meyer lemon was popularized by various culinary figures, such as Martha Stewart, as well as on many popular food websites. The sweet & tart flavor of the Meyer lemon makes for the perfect flavor in Rich’s Lemon Bettercreme Whipped Icing.

“Store managers will love the boost this on-trend and delicious Meyer lemon flavor gives to bakery sales, and in-store cake decorators will like the fresh, contemporary, light-yellow color this lemon icing brings to the cakes in their bakery cases,” said Boyd. “The Meyer lemon flavor is a refreshing twist to the traditional lemon taste and is sure to drive incremental sales and profit.”

Rich’s New Cookie Crunch with Chips Ahoy! Icing is a Winning Combination

Two Innovative Flavorful Icings for In-Store Bakeries

By combining the great taste of Chips Ahoy! cookies and the extraordinary texture of Rich’s Bettercreme whipped icing, this new flavor offers consumers an exceptionally satisfying, high-quality dessert experience. “High consumer awareness of the Chips Ahoy! brand, plus consumer-preferred Bettercreme whipped icing make for a winning combination, sure to drive bakery success.” said Boyd. “One of Rich’s similar products, Cookies-n-Crème Bettercreme made with Oreo, is already a Bettercreme best seller!”

Chips Ahoy! is America’s favorite chocolate chip cookie, with 99% brand awareness and a 49% share of the chocolate chip cookie retail market. The cookie’s popularity and high-quality reputation make it a powerful co-brand for this latest addition to Rich’s exceptional whipped icing product lineup.

Outstanding Retailer Opportunity

Sensory tests revealed great taste appeal and outstanding purchasing intent for both new Bettercreme flavors, Cookie Crunch Bettercreme with Chips Ahoy! and Lemon Bettercreme. Attractive point-of-sale materials, including Mylar balloons, dome stickers, and counter cards will help retailers promote awareness and increase sales. Both products are currently available. For product information retailers should contact their local Rich’s representative.

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