As the ripple effects of the pandemic have played out over the past two and a half years, Rich Products has been tracking consumer sentiment through a series of surveys, beginning in mid-2020. The company asked consumers what they were looking for in the fresh bakery department and what they bought.
While the study focused on fresh bakery purchasing behaviors, the findings provide valuable insight for the baking industry. The data revealed changes in consumer preferences driven by the increase in meals and snacks being eating at home. Read more here.