Innovate

Cuteness Takes the Cake: Rich’s Launches Hello Kitty® Ice Cream Cake

To the delight of Hello Kitty® fans across the country, birthday parties and everyday celebrations can now be enjoyed with a one-of-a-kind ice cream cake featuring the adorable ambassador of friendship who has been known and loved for more than 40 years.

Rich’s recently introduced an officially licensed Hello Kitty Ice Cream Cake designed as a perfect likeness of the supercute character, right down to the trademark bow she wears over her left ear. Fashioned in the shape of Hello Kitty’s head and with all her distinctive facial features, the special Hello Kitty Ice Cream Cake is made with premium-quality vanilla ice cream and loaded with fun and delicious confetti sprinkles inside and out.

“Hello Kitty is one of the all-time favorite characters of young girls and women everywhere, and we are pleased to add a cake featuring the beloved pop icon to our portfolio of offerings,” said Courtney Erickson, Associate Marketing Manager, Customer Shopper Marketing, In-Store Bakery & Deli Division.

Rich’s went straight to the experts for input on the design of the Hello Kitty Ice Cream Cake. “We spent a lot of time listening to kids’ opinions,” Erickson explained. “The children we talked to made it clear that they wanted a cake with some fun shape to it, which inspired this appealing, attention-getting look that everyone is sure to like. With its rich vanilla ice cream taste and colorful party sprinkles, this Hello Kitty cake will be a welcome guest for any occasion.”

Created in 1974 to inspire happiness, friendship and fun, Hello Kitty has grown into a global marketing phenomenon worth approximately $7 billion a year, with North American sales exceeding $1 billion annually. Hello Kitty is consistently recognized as the “favorite character” of young girls and her awareness among women of all ages is a staggering 87 percent.

“Hello Kitty is an extremely strong brand that we believe is a great fit with Rich’s values, culture and products,” Erickson stated. “She has fostered a unique emotional connection with her ever-loyal audiences and has clearly influenced more than one generation in an impressive, positive way.”

The Hello Kitty Ice Cream Cake can be found in your local in-store bakery’s ice cream cake freezer case or in the freezer aisle. Bring this adorable character and delicious cake home today – it’s sure to bring smiles to your table!