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Rich Products Reinvents HR Around ‘Moments That Matter’

October 12, 2021

It’s no HR rebrand; it’s a completely new approach to the associate experience. “We do a lot of customer journey mapping and engage with customers,” says Executive Vice President and Chief Human Resource Officer Ed Moore. “My view was that we ought to do that with associates. We care about our associates like family, so why don’t we follow a similar process?”

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