Rich Products Corporation donates $15,000 in support of West Springfield tornado Recovery Effort

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Buffalo, NY, August 11, 2011 – When natural disaster struck West Springfield, MA, the hometown to numerous Rich Products Corporation associates, it didn’t take long for Rich’s operations across the country to band together in support of the community recovery and revitalization effort.

Several associates from the Rich’s New Britain, CT, plant, just down the interstate from West Springfield, were greatly affected by an outbreak of devastating tornadoes in early June. The fact that the plant was only recently acquired by Rich’s did not hinder other U.S. associates from quickly offering aid to their new co-workers and the Western Massachusetts community at large. In less than six weeks, associates from all 19 Rich’s plant and office locations contributed a significant amount of funds, including $15,000 tagged specifically for three local charities.

West Springfield Tornado Recovery Effort

“Rich’s lives by a pledge it calls ‘The Rich Promise,’ which holds the company and its associates to the highest family values,” explained Joel Bearfield, manager of the New Britain plant. “We were recently welcomed into the Rich’s family, and this outpouring of support clearly demonstrates those values and the attention and care they give to their associates and the communities they touch.”

Of the funds gathered, three charities each received a donation of $5,000 earmarked for Massachusetts tornado relief. The American Red Cross Pioneer Valley Chapter, Lutheran Social Services and United Way of Pioneer Valley received the gifts during a luncheon held Aug. 11 at the Rich’s New Britain location. Additional funds were also raised to help affected associates. “We’re overwhelmed by the generosity of our associates around the country, who have demonstrated the importance of supporting our communities when disaster strikes,” Bearfield said. “In the short time Rich’s has been in this area, we’ve come to love this community and we hope these contributions can play a small role in rebuilding it.”

The Rich’s New Britain plant, acquired in late December 2010, is a leading manufacturer and distributor of frozen desserts, including Carvel®, America’s No. 1 ice cream cake brand.

For more information about how to help West Springfield rebuild, please contact:
American Red Cross – Paige Thayer, 413-737-4306
Lutheran Social Services – Mohamed Najeeb, 413-787-0725
United Way of Pioneer Valley – Dora D. Robinson, 413-737-2691

Beneficiary Quotes

Paige Thayer, Deputy Director, American Red Cross
“It is one thing to see disaster pictures in the news, but this time it happened to us. It was amazing to see the information sharing and collaboration of several local agencies. If this collaboration continues among the non-profits, state and federal agencies, volunteers and donors like Rich’s, there is nothing that we can’t accomplish.”

Mohammed Najeeb, Lutheran Social Services
“As part of the local neighborhood we were able to respond even before the local emergency teams. Thank God for our local partners, like Rich’s, because together we have now moved from disaster emergency relief to long term recovery.”

Sylvia de Haas Phillips, United Way of Pioneer Valley
“This natural disaster brought out the very best in people. United Way is committed to volunteer engagement. And, it has truly been an incredible experience working collaboratively with our local and national partners on both immediate disaster relief and now in the long term recovery efforts. We’re appreciative of Rich’s supporting our efforts.”

About Rich Products Corporation

Rich Products Corporation is the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the retail, foodservice, and in-store bakery marketplaces. The company, with annual sales now exceeding $2.9 billion, employs more than 8,000 people worldwide and sells 2,000 products across 100 countries.