Every great renovation deserves an exciting unveiling, and Rich’s new Innovation Center and Atrium@Rich’s is an ovation-worthy redesign and conversion project. Hundreds of associates and guests gathered at the family-owned company’s headquarters in Buffalo, NY, on June 24, for an opening event, ushering in an exciting new era of intensified customer focus, growth and commitment to innovation for Rich’s.
“This room is a testament to our unique culture and our core value to Imagine What’s Possible and Create What’s Valued,” said Mindy Rich, Vice Chairman, Rich Products. “This new space is the perfect example of what can be created with vision and a lot of hard work.”
Conversion of the 25-year-old facility required months of intensive planning and hard work. The renovation project design team was tasked with turning the existing space into a “family room” for Rich’s headquarters in downtown Buffalo. The new family room, nestled at the core of the building, is a reflection of Rich’s heritage and proud family roots. A 40-foot-tall reclaimed brick fireplace anchors the great space, delivering warmth, character and an air of nostalgia to the impressive room. A three-story gallery wall is adorned by family photos, including past and present associates from around the world.
“The family room is the heart of a flourishing home,” said Mindy, “and the Atrium will be the center of our family-owned company’s home here in Buffalo. Like any great living space, the Atrium is where our family will gather to entertain, collaborate, and recharge; it will host meaningful and engaging encounters between customers, associates, and the community.”
What better way to celebrate the new space than with a celebration, complete with champagne toasts and a very special ribbon-cutting. Members of Rich’s Executive Leadership Team came together and collectively made the ceremonial first-cut of a ribbon cake.
The Innovation Center and Atrium includes 84,000 square feet of redesigned space to host dynamic customer interactions and presentations, intimate associate gatherings and formal social events.
“This brand new Atrium and Innovation Center are the latest examples of our commitment to the Rich Experience and our ongoing investment in the success of our customers,” said Bob Rich Jr., Chairman, Rich Products. “For as much as we will enjoy this facility, it really was built with our customers in mind.”
The Customer Innovation Center boasts a spacious, high-tech product presentation area with advanced videoconferencing capabilities to improve the speed and efficiency of customer collaboration for Rich’s sales, marketing and culinary teams. In the wings of the Atrium, customers can experience a flexible, multi-use test kitchen that replicates a typical back-of-house operation where Rich’s can demonstrate how products integrate into real food preparation environments.
The space features a new brand of collaborative meeting functionality, complete with broadcast-enabled presentation and learning areas equipped with communications technologies to link associates and customers around the world.
Associates are already enjoying the casual and comfortable meeting spaces created in the informal seating and dining areas. The renovation also included upgrades to the associate dining area, Dolly’s Café, and fitness center.
Finally, the Atrium@Rich’s serves up an expanded venue for public and private event hosting and catering excellence, accommodating social and business gatherings for up to 1,000 attendees.
With contemporary seating, eye-catching patterns, and hanging LED lights that look like dollops of Rich’s topping, this room is an innovative sensory delight. The room has an effortless, whimsical feel, but behind the scenes tremendous thought went into every detail, including the acoustics, state-of-the-art technological advancement, sustainable lighting and flooring options, and use of space and light.