First Choice

Rich’s Culinarian Young Jin Choi Earns South Korea’s Prestigious Master Baker Certificate

Rich Products of South Korea is proud to announce that team member Young Jin Choi has earned the extraordinary title of Master Baker, the highest certificate awarded to baking experts by the South Korean government. Years of dedication to his craft, professionalism and technical expertise led to Choi’s distinguished honor. The Master Baker title positions Choi as an industry leader, bolstering credibility and confidence with customers and elevating Rich’s within the Asian baking industry.

“Young Jin Choi is highly regarded within the bakery industry in South Korea,” said KS Ahn, General Manager, Rich’s South Korea. “His Master Baker designation is an extraordinary achievement and a shining example of his technical expertise. Young Jin brings so much to our Korean customers; he imparts wisdom, skill and professionalism and exemplifies the Rich Experience.”

Choi joined Rich Products of South Korea in 2010 after twelve years of baking experience in various parts of the industry, including major bakeries and hotels. As a Rich’s culinarian and Master Baker, Choi is responsible for sharing his exceptional bakery knowledge with Rich’s customer in South Korea, delivering new menu items and recipe ideas, as well as hosting training seminars. 

The coveted “Master Craftsman” title is given to people who achieve the highest level of technique in 29 fields of baking as determined by the South Korean government.

Choi was determined to earn the Master Baker certificate, and with support and sponsorship from Rich’s leadership he practiced his trade tirelessly, enrolled in evening classes, and honed his skills.

“I wanted to challenge the certificate as a means of validating my skills as a bakery technician,” said Choi. “My exam preparation spanned an intensive four-month period. I attended school after work and then practiced every weekend and each night until midnight.”

Choi has earned several industry awards by attending major competitions including those hosted by the Seoul International Bakery Association (SIBA). In 1999, Choi received two SIBA Chairman’s prizes for Western style cakes and Breads. He earned the Grand Prize in Chocolate Art at the SIBA in 2001. Choi also won the Gold Medal at the GangDong Bakery Festival in 2011.

Choi is a distinguished member of Rich’s global network of culinarians. In South Korea, he is part of a growing workforce which includes 25 associates in Rich’s Seoul, South Korea sales office, and 18 hardworking associates who produce a variety of non-dairy products at Rich’s manufacturing facility in Daegu, South Korea.