Buffalo, NY, November 12, 2013 – Rich Products Corporation will host the Rich’s “Edge Out” Hunger Food Drive with a donation area at its World Headquarters at One Robert Rich Way on Tuesday, November 19 from 6 a.m.-7 p.m. The Food Bank of Western New York will collect the donations that will assist local families during the holiday season.
WBBZ-TV and 103.3 FM The Edge are partnering with Rich’s and the Food Bank of Western New York to invite the community to bring canned food items, frozen turkeys or monetary contributions to help food bank agencies serving families in need. Even a $1 donation can help provide approximately five meals.
103.3 FM The Edge will broadcast live from the lobby of the Rich’s Atrium Building at One Robert Rich Way for 13 consecutive hours beginning with the Shredd and Ragan Show at 6 a.m. The Food Bank of Western New York will provide a 48-foot trailer at the drop-off site where volunteers from all event partners will collect and sort the donations.
“With the economic challenges faced by many Buffalo residents, Rich’s welcomes the opportunity to collect food donations from the community to assist those who are facing a food shortage throughout the region,” said Howard Rich, vice president of corporation relations at Rich’s. “This is the time of year when we all want to share with others, and Rich’s is pleased to partner with the Food Bank of Western New York.”
In addition to canned fruits and vegetables, other items requested at the food drive include peanut butter and canned tuna, soups, stews and beans.
“The Rich’s Edge Out Hunger Drive will help provide food for many more residents in Western New York this holiday season than we would have normally had the capacity to serve,” said Mike Billoni, public and community relations director for the Food Bank of Western New York. “We look forward to collecting donations at Rich’s on November 19 and thanking Western Yorkers for their generosity toward fellow residents of the community.”
The Food Bank of Western New York services 96,179 individuals through 340 member agencies in Cattaraugus, Chautauqua, Erie and Niagara counties. Many of the individuals who need food are working poor, veterans, the disabled, those suffering from mental illness, single mothers, single fathers and those caught in economic difficulties.
About 103.3 FM The Edge:
WEDG-FM 103.3 FM, known to fans as Rock Radio 1033 The Edge, is the heritage rock radio station in Buffalo, New York, bringing the Greater Buffalo Area new and established rock and alternative music and events since 1995. For the past 20 years, The Shredd and Ragan Show has been its anchor. Their morning radio show is a mix of comedy and social commentary on everything happening in Western New York. In addition to news, sports, weather, traffic and famous guests, Shredd and Ragan spend time helping charities throughout the area. In addition to this Food Bank broadcast, Shredd and Ragan are this year’s co-chair for the Variety Kid’s Telethon, responsible for raising over a million dollars a year for the local children’s charity.
WBBZ-TV is Western New York’s Hometown Television Station, locally owned and operated by WNY native Phil Arno, with studios and offices inside the Eastern Hills Mall. Veteran broadcast executive Bob Koshinski is the vice president and general manager of the station. WBBZ-TV is proud to support the hometown work of the Food Bank of WNY with our friends at 103.3FM. Watch for “Edge Out Hunger” announcements during the broadcast day, on the station website www.wbbz.tv; and on segments in locally produced programs like “All Sports WNY,” and “Political Buzz.” WBBZ-TV can be seen over the air on Ch. 67.1; Time Warner Cable Ch. 5; FiOS Ch. 5; Dish Ch. 5; and DirecTV 67.
About The Food Bank of Western New York:
The Food Bank of WNY, Inc. is the primary hunger relief organization within Western New York, obtaining and then distributing food to member agencies such as pantries, shelters, soup kitchens, after-school programs and senior citizen centers in Chautauqua, Cattaraugus, Erie and Niagara counties. Through those agencies, the Food Bank services 34,030 households, including 38,685 children and 7,847 senior citizens. The Food Bank of WNY is one of 202 members of Feeding America, the nation’s food bank network. For more information, visit www.foodbankwny.org.