Innovate

Rich’s Expands “Made With Oreo®” Product Line: Delivers Golden Opportunity to In-Store Bakeries

A stroll through your local in-store bakery will reveal a plethora of chocolate-based indulgences. But what if chocolate isn’t your go-to flavor? A growing number of consumers are looking for everyday desserts that feature flavors other than the famed cocoa varieties. To satisfy the dessert cravings of every consumer and drive incremental sales, Rich’s launched two innovative new products earlier this year, both featuring real pieces of America’s second-most-popular Oreo® cookie, the Golden Oreo®.

Developed by the trend-setting and industry-leading dessert innovator, Rich’s new Golden Oreo® Ice Cream Cake and the Vanilla Cookie Bettercreme® Made with Golden Oreo® are sure to delight non-chocolate lovers and shoppers of all ages.

Rich’s was the first-to-market with this novel pair of vanilla-flavored offerings in the whipped icing and ice cream cake categories. Leveraging the popularity and familiarity of reputable licensed brands has proven highly successful for Rich’s and retailers in the past, so these latest product innovations are a natural evolution from the trusted dessert leader.

“Both products take advantage of the lofty status of Golden Oreo® as the no. 2 Oreo® overall,” explained Courtney Erickson, Assistant Marketing Manager, Customer Shopper Marketing, Rich Products Corporation. “The phenomenal popularity of the 10-year-old Golden Oreo® adds extra variety to the dessert case, promising sweet success for our customers.”

The new Golden Oreo® products have been available nationally since the beginning of the year and are already proving to be successful in driving incremental sales throughout the nation’s in-store bakeries, further delivering on Rich’s promise that the new dessert products made with Golden Oreo® particulates are ‘worth their weight in gold.’

Vanilla Cookie Bettercreme® made with Golden Oreo®
Golden Oreo® Bettercreme® is a vanilla cookie flavored whipped icing with a smooth texture, light and creamy taste made with over one pound of real Golden Oreo® cookie pieces in every 9 lb. pail! Its soft yellow color looks deliciously indulgent on white or yellow cakes and cupcakes and will entice vanilla cookie lovers to enjoy as an anyday treat.

A commitment to innovation has positioned Rich’s as the leader in the whipped icing category and the company’s proprietary, cutting-edge technology allows for real Golden Oreo® particulates to mix perfectly with the sweet, vanilla whipped icing that is the hallmark of the Bettercreme® brand.

Golden Oreo® Ice Cream Cake
The new Golden Oreo® Ice Cream Cake is Rich’s first all-vanilla dessert ice cream cake available in the marketplace. Serving up to eight people, it consists of creamy, vanilla-flavored ice cream blended with real Golden Oreo® cookie pieces and topped with whipped icing and a Golden Oreo® cookie.

The deliciously approachable flavor is perfect for anyday occasions, birthdays, and parties, and further expands the in-store bakery dessert options under $15. The Golden Oreo® Ice Cream Cake is the latest progression in Rich’s cookie-inspired ice cream cake product line, following top sellers Oreo® Ice Cream Cake and Chips Ahoy!® Ice Cream Cake.