First Choice

Rich’s New Sweet Middles are Small in Size, Big In Flavor

Tasty, bite-sized cookie sandwich sensations are peanut- and tree nut-free and do not contain artificial colors, artificial flavors or high fructose corn syrup

Rich’s ability to anticipate and meet market trends with innovative new products is a clear competitive advantage, and understanding the difference between a trend and a fad is critical to in-store bakery success. Rich’s clever new lineup of “mini-hybrid” treats possess many of the qualities consumers want most from their sweet goods.

For this inventive in-store bakery dessert project, Rich’s focused on three definitive consumer preferences – mini desserts, hybrid desserts and natural/no-artificial-ingredient desserts. Rich’s combined the best elements from each of the concepts and the result is one sensational creation: Rich’s Specialty Sweet Middles – mini-hybrid cookie sandwiches sure to be a hit with shoppers.

Featuring smooth, creamy frosting sandwiched between two soft cookies, Sweet Middles are available in four flavors: Carrot Cake, Chocolate Soufflé, Crème Brûlée, and Oatmeal Raisin Crisp.

Perfect for All Occasions

Sweet Middles are quick, easy and delicious treats that can satisfy a sweet tooth with just a few bites. Their miniature size and decadent dessert-inspired taste make them the perfect options for gifting and party-going. Available in six- and 12-count packages, the cookie sandwiches are fully finished and ready to eat – no preparation required.

Sweet Middles are a fantastic example of innovation achieved by drawing from what already exists, and creating something novel with it,” remarked Courtney Erickson, Rich’s Associate Marketing Manager, Customer Shopper Marketing, In-Store Bakery & Deli Division. “By pinpointing the best qualities from a choice of popular flavors and current dessert trends and incorporating them into a new idea, we’ve created a family of delicious sweet goods that suits a variety of consumer desires and needs.

“Our research found that most people enjoy high-end desserts, but the convenience factor just wasn’t there for everyone,” Erickson added. “The combination of flavors in all Sweet Middles products provide the indulgence consumers seek with the portability and ease found with individually-packaged desserts.”

Satisfying the Nut-Free Needs

Sweet Middles are peanut- and tree nut-free and do not contain artificial colors, artificial flavors or high fructose corn syrup – a distinctive combination of characteristics that sets this line of desserts apart from other offerings.

“Attention to nut-allergies is higher than ever, which means the demand for certified snacks and desserts has significantly increased,” Erickson said. “Thanks to Our Specialty Sweet Middles, consumers – whether nut-free or not – can indulge without concern.”

Sweet Middles boast a 10-day ambient and refrigerated shelf life. Packages (six-count or 12-count) range in price from $2.99 to $6.49. More information can be found at