First Choice

Rich’s Wows Crowds at India Food Exhibition

Rich’s exhibit was once again a premier stop for visitors and participants of the 28th AAHAR expo, the largest fair for the Food & Hospitality sector in India, held in New Delhi. Rich’s brought the Rich Experience to life, transporting visitors to a trendy QSR lounge boasting live bakery demos, high-end merchandising and cool dessert and beverage concepts.

“The AAHAR is the most important food and beverage showcase in India annually,” said Ashutosh Goel, General Manager – Marketing. “Rich’s booth was once again the highlight of the Foods pavilion leaving visitors agape and competitors in the shade.”

Rich’s exhibit was an ingenious blend of two concepts in one extraordinary showcase. The booth replicated a QSR format which was host to a live bakery theatre highlighting Rich’s latest concepts and innovations from around the world.

“Our focus was to demonstrate Rich’s unique ability to deliver value to customers through business insight, concepts and food trends,” said Goel.

The booth featured Walking Sundaes and a Beverage Station. To create the Walking Sundae concept, Rich’s Whipped Topping was used to develop a mousse which could be garnished with a choice of toppings. The application could be easily replicated by operators and generated a new point of sale concept to bakery and food service customers. Rich’s partnered with MONIN to showcase an exciting and unique beverage dispensing solution.Rich’s also launched Cremagic, a white truffle base, as part of the show.

“The entire booth was high-end and trendy, from the displays and merchandising to the latest bakery concepts like Push up pops, Chocolate Lollies & Centre filled chocolates,” said Goel. “The underlying message was Rich’s ability to provide universal solutions to our customers.”

Rich’s India is a joint venture between Rich Product Corporation and Graviss Group. The company began operations in India in 1995 with the introduction of Rich’s Whip Topping, the first non-dairy product in the country which went on to revolutionize the bakery and confectionery market here. Rich’s has been the market leader and trend setter in a dynamic and rapidly growing market. The business sells primarily to the bakery industry but in the last few years has made a major foray into the conventional food service sector with the introduction of the Cooking Rich. Whilst the focus has been on innovation in emulsions, the business is looking for organic and inorganic expansion in the coming years to take advantage and maintain leadership in the country.

“The show was an extraordinary display of Rich’s diverse abilities – our outstanding team of associates, our diverse portfolio and our commitment to continuously adding value to customers,” said Goel. “In India, we deliver the Rich Experience to our customers with insight, speed and character.”

An outstanding team culinary, marketing and sales associates came together to once again take center stage at AAHAR 2013 and deliver a truly memorable Rich’s Experience.