Innovate

Small in Size, Big on Flavor: Rich’s New, Smaller-Portioned Desserts Serve Up Sweet Success

In-store bakeries nationwide just received a big boost from a handful of little desserts. Rich’s new lineup of indulgent, decadent treats includes six items perfectly portioned for one to two people: Mini Chocolate Brownie Extreme, Mini Caramel Sea Salt Blondie Extreme, Mini Boston Crème, and three flavors of bar cake (Red Velvet, Triple Chocolate, and Carrot).

“The popularity of individual desserts keeps rising, partly because households have been getting smaller and snacking frequency has been increasing,” explained Lauren Lopez, Senior Marketing Manager for Desserts in Rich’s In-Store Bakery Division. “Dessert is no longer limited to the final course of the evening meal – it’s become an all-day, any-day phenomenon. The fact that 40 percent of consumers are now eating dessert twice a week or more suggests the timing is perfect for these sweet little indulgences, which are just right for enjoying by yourself or sharing with a friend.”

According to a report by Nielsen Perishables Group, the volume of individual desserts sold by supermarket in-store bakeries in the United States grew in 2013 by 3.4 percent over the previous year. Even more impressive, brownies and dessert bars rose 15.9 percent in volume and 14.2 percent in sales during the same period.

Taking both consumer purchasing habits and trending flavors into account, Rich’s innovative series of handcrafted, smaller-portioned desserts offers up both the taste and the size shoppers are looking for. “The response so far indicates consumers are looking for smaller, fully finished items in the flavors of the day, for those impulsive little moments,” Lopez stated.

According to a report released in 2013 by Datassential MenuTrends, chocolate remains America’s No. 1 dessert flavor, while the combination of buttery caramel with savory sea salt continues to increase in popularity, commanding the attention of retailers coast to coast. In fact, MenuTrends reported that the caramel sea salt flavor registered an 850-percent increase in U.S. menu incidence during the four-year period 2009-2013.

Statistics such as these, Lopez noted, explain the demand for indulgent desserts such as Rich’s delectable Mini Caramel Sea Salt Blondie Extreme, which is layered with creamy, sea-salted caramel drizzle, pecans, and rich chocolate chips.

“These smaller-portioned desserts, with their trendy, appealing flavors, illustrate how innovation can help bakery operators gain a competitive edge,” she said. “At Rich’s, we have a passion for helping customers, and innovation helps fuel that enthusiasm.”