More than 1 billion chicken wings are consumed annually by Americans on Super Bowl Sunday alone, according to the National Chicken Council. So just in time for championship games and Super Bowl parties, Farm Rich is introducing its first Breaded Chicken Wings and all white meat Boneless Chicken Bites in two tantalizing sauces – Buffalo and BBQ. Available in the freezer section of supermarkets nationwide, including Walmart, Albertsons, Giant Eagle, Meijer, Shaws, Wegmans and more, the four varieties are priced around $5.99-$6.99.
When stacking up against the competition, Farm Rich Buffalo and BBQ Breaded Chicken Wings and Boneless Chicken Bites feature less breading for a meatier bite, a separate sauce for superior performance when prepared at home, plus whole muscle boneless wings versus competitors’ formed nuggets, giving consumers a high quality, great tasting appetizer favorite to bring home for family and friends.
“The new Buffalo and BBQ Breaded Chicken Wings and Boneless Chicken Bites make a great, ‘meaty’ addition to the Farm Rich Family Portfolio,” said Shannon Gilreath, senior marketing manager for Farm Rich. “A strong brand support campaign will launch these wings and bites just in time for Super Bowl, giving consumers a high quality, great tasting appetizer favorite to bring home for family and friends, making Farm Rich the clear winner on game day.”
The marketing campaign to support the new chicken products will include a half-page print newspaper FSI on Jan. 11, digital couponing, a feature on Farm Rich’s Super Bowl website landing page, email marketing and in-store cooking demonstrations at select Walmart stores.
Lightly dusted with a secret mix of spices, then perfectly fried until crispy outside and tender inside, Farm Rich Breaded Chicken Wings and Boneless Chicken Bites come ready to be heated, sauced and served in minutes.
More product information can be found at farmrich.com.