Rich’s introduces hot new products at IDDBA exposition

Buffalo, N.Y., May 23, 2014 – For in-store bakeries seeking to capitalize on the growing trend of smaller portions for packaged desserts, Rich Products Corporation is introducing a half-dozen mini treats sure to deliver big-time indulgence.

According to a Nielsen Perishables Group report, the volume of individual desserts sold by supermarket in-store bakeries in the United States grew in 2013 by 3.4 percent over the previous year.  Meanwhile, brownies and dessert bars rose 15.9 percent in volume and 14.2 percent in sales in 2013 over the previous year.

Acknowledging these trends, Rich’s has developed its own lineup of handcrafted, portioned, indulgent desserts.  A sampling of these new items will debut at the International Dairy-Deli-Bakery Association (IDDBA) annual seminar and exposition June 1-3 at the Colorado Convention Center, in Denver, Colo.

Among the new Rich’s desserts coming soon to supermarket in-store bakeries across the U.S. are a Mini Chocolate Brownie Extreme, a Mini Caramel Sea Salt Blondie Extreme, a Mini Boston Crème, and three flavors of bar cakes that are ideal for two people to share:  Red Velvet, Triple Chocolate and Carrot.

“Research tells us that sales of smaller-portioned desserts are continuing to grow, driven by smaller households and an increase in snacking frequency by consumers,” said Mariah Kerwin, Associate Marketing Manager for Desserts, Rich Products Corporation.  “Rich’s new mini desserts provide our supermarket in-store bakery retailers the indulgent, perfectly sized treats that shoppers crave.”


Combinations Spelling Sweet Success

Rich’s mini brownies and mini blondies combine the best qualities from current, on-trend products and flavors to deliver sweet success for bakery operators, Kerwin explained.  “The new items are another example of how Rich’s innovation can help customers gain a competitive edge,” she said.

Part of Rich’s Extreme® series, both the Mini Chocolate Brownie Extreme® and the Mini Caramel Sea Salt Blondie Extreme® are fully finished and packaged, requiring no on-site labor.

The rich, two-pack Mini Chocolate Brownie Extreme showcases a delectable combination of dessert favorites, including rich chocolate brownie and chocolate ganache, nuts, and caramel drizzle.

According to a report released in 2013 by Datassential MenuTrends, chocolate remains America’s No. 1 dessert flavor, while the combination of buttery caramel with savory sea salt continues to increase in popularity, commanding the attention of retailers nationwide.  In fact, MenuTrends reported that the caramel sea salt flavor registered a 850-percent increase in U.S. menu incidence during the four-year period 2009-2013.

Statistics such as these explain the demand for indulgent desserts such as Rich’s delectable Mini Caramel Sea Salt Blondie Extreme, which is layered with creamy, sea-salted caramel drizzle, pecans, and rich chocolate chips.

Sampling at IDDBA

A selection of the new mini desserts from Rich’s will be available for sampling at the Denver IDDBA event (booth #4028).  Additional product information for retailers is available on Rich’s In-Store Bakery website