SeaPak 2013 Lent Campaign Features New Product Launch, Online Surge

ST. SIMONS ISLAND, Ga., Feb. 12, 2013 – SeaPak Shrimp & Seafood Co., the No. 1 shrimp brand within the frozen specialty seafood category, is rolling into 2013 with an exciting and convenient new product addition, a refreshed website, a new digital feature page, and its first Pinterest contest.  All the new elements are coming together for the consumer during Lent.

 “As a peak season for seafood consumption, Lent is the perfect time for SeaPak to reach out to our fans,” said Daryl Miller, Director of Marketing, SeaPak Shrimp & Seafood Co.  “The activities we’ve planned for Lent offer our consumers value and a number of ways to enjoy interacting with our brand.” 

New Shrimp Spring Rolls

Consistently a restaurant and take-out menu favorite, spring rolls have been added to SeaPak’s lineup of tasty, easy-to-prepare specialty seafood products.  New SeaPak Shrimp Spring Rolls are handmade with tender shrimp and crispy vegetables tucked inside delicate, crunchy wrappers.  Like all SeaPak products, its Shrimp Spring Rolls are quick and simple to heat-and-eat, baking to golden perfection in less than 15 minutes.  Sweet Thai Chili Dipping Sauce is included in each package, making the item perfect as a simple meal or an appetizer.  Best of all, it can be enjoyed guilt-free, because one serving of three shrimp spring rolls contains only 170 calories and 9 grams of fat.

“This new product is something we’ve found people are really excited about.  Our Shrimp Spring Rolls are full of coastal flavor and can be prepared and enjoyed at home,” explained Miller.

The product already has made a dramatic splash, receiving praise from two major national publications – Every Day with Rachael Ray and Good Housekeeping – that applauded its flavor, ease of preparation, and superiority as an appetizing alternative to takeout.

SeaPak Shrimp Spring Rolls are now available nationwide for a suggested retail price of $9.99 for a 20-ounce package containing 16 shrimp spring rolls.  Delicious recipes and a product locator can be found on SeaPak’s website.

Website Transformation

SeaPak has improved the website that brings the “Taste of the Coast” to life.  “SeaPak isn’t only about delicious seafood, it’s also about sharing a coastal lifestyle,” Miller pointed out.  “The improvements to the site give our fans a greater sense of the authentic elements of coastal living that are embodied in the SeaPak brand.”

Changes to SeaPak.com include expanded, lively home page content; enhanced product information; enriched social media features; “pinability” of images; a new online column, The Coastal Dish (see below); and dedicated mobile access.  Its intuitive nature makes the transformed website a breeze to navigate for helpful information, whether a tasty recipe or product facts.

The Coastal Dish

The revamped website includes the first monthly installment of The Coastal Dish, a digital feature page sharing delicious food and coastal lifestyle tips through behind-the-scenes conversations with “people who love to dish.”  Throughout the year, The Coastal Dish also will acquaint consumers with some of the people behind the SeaPak brand, giving online visitors the chance to periodically hear from those who help make life interesting and make SeaPak delicious.  The first issue features food fashionista Libbie Summers, who shares her thoughts for making date night simple, yet scintillating.

The Coastal Dish connects with the viewer on a personal level, through its engaging, conversational tone, creative ideas and fresh, easy-to-follow advice for coastal-inspired dining and living,” Miller said.

Pinterest Contest

On Feb. 20, SeaPak will begin inviting consumers to participate in the brand’s inaugural Pinterest contest, “Dream Dinner Party.”

The sweepstakes works like this:  SeaPak will create a contest board depicting a variety of images that represent an ideal evening get-together.  Consumers participate in the contest by repinning their five favorite images from SeaPak’s “Dream Dinner Party” Sweeps pinboard.  Winners will be selected at random on March 25.  One first-prize winner will receive enough SeaPak product to host a party for 10 guests and a $400 gift card for purchasing additional party supplies.  The second- and third-prize winners will receive $200 and $100 gift cards, respectively.

For more information about SeaPak, visit www.SeaPak.com.