As President of Rich Products Corporation’s U.S and Canada (USC) Region, Ray Burke oversees the strategy development and implementation of all growth initiatives related to this region. Specifically, he is responsible for the seven (7) key businesses within the region including the Foodservice, In-Store Bakery & Deli, TwinStar Bakery, DSD, Consumer Brands, Ingredients and Canada divisions, as well as the key functions that support the region. He leads the USC region’s Steering Team which is charged with the strategic planning, business development and operational execution for USC. He is also a member of Rich’s Executive Team and Global Leadership Team; both help set the overall direction for the company.
Ray, who joined Rich’s in 1981 as part of their Management Training Program, has advanced within the organization. In 1997 he was named president, In-Store Bakery Division and added the leadership of Rich’s Foodservice Division in 2008. He was named President of the USC region in 2013. His background includes strategic planning, business analysis, marketing, sales and division/region leadership.
During his 37 year career in the food industry, Ray has served on the board of the International Dairy, Deli, Bakery Association (IDDBA) and was elected its president in 2004. He had the privilege of being the Association’s only two term president in 2009. He is also a member of the American Baker’s Association.
Ray earned his bachelor’s degree from the State University of New York at Buffalo in political science and economics. He resides in Buffalo, NY with his wife Debbie and their three children, spouses and grandchildren.